More and more companies today are increasing their experiential marketing to better connect with potential and existing customers. Why? ‘What takes traditional advertising weeks, months or years to do, we can do in a moment,’” says Bryan Icenhower, president of WME, which works with brands like Marriott, Subway and Budweiser. “Experiential is a uniquely fast […]
The human mind, connects more easily and quickly with knowns versus unknowns. Some minor holidays are a known, but for many the celebration theme is a known i.e. ice cream (July 15 is National Ice Cream Day). Just like with major holidays by tying in your brand with minor holidays you strengthen your brand and […]
Branding to Grow Your Business July Meet-Up invites all entrepreneurs and business owners that desire to learn more about branding and marketing best practices for a pre-startup, startup, existing or a scale-up business. Branding to Grow Your Business Meet-Up helps connect like-minded individuals and provides an engaging program providing you tips and discussions to create […]
You have seconds today to connect people with your brand. A tagline helps you do that quicker and easier. Tagline is a short phrase that appears under your company name and appears everywhere your name appears. If people can tell from your name what you sell, a tagline gives them an extra reason to contact […]
Whether your business is a retail store front, service, manufacturer, online, home-based, etc. events can help you grow your brand. If you work with a vendor or partner this makes it easier, both from a marketing stand-point or the actual event it self. With branding, your goal is to always be “top of mind” in […]
According to Forbes.com, YouTube is not simply a website; it is a search engine. YouTube’s user-friendliness,combined with the soaring popularity of video content, has made it the second largest search engine behind Google. With 3 billion searches per month, YouTube’s search volume is larger than that of Bing, Yahoo, AOL and Ask.com combined. “How to seminars” are […]
Today recycling and sustainability are popular desirable concepts to tie in with your brand. Today companies are creating new brands and growing existing brands around this concept. Example: RepurposedPod. Much of the cacao pulp is wasted during the chocolate-making process. By creating Cacao Juice, we’ve discovered a way to repurpose this pulp, reduce waste, improve farmer […]
The world keeps changing. To grow a sustainable profitable brand, requires the flexibility of adapting to change and adding new products or services. Products and services can change over time as long as they compliment the core company focus that benefits customers – your pivot point or brand promise. In basketball, a pivot point is […]
The more ways people can experience your brand, the stronger the brand connection becomes. These can be free or there can be a fee tied in with the experience. Unwrap Your Chocolate Adventure. At Hershey’s Chocolate World, they are promoting 4 ways to experience the Hershey’s brand: Free Chocolate Making Tour and three tours with […]
Thursday June 21, last week, was the first day of summer and it goes to Saturday, September 22. Fourth of July is Wednesday next week. Is there a way for you to tie your brand in with the summer season or the 4th of July? it could be a post, a series of posts, an […]
