We all have heard the phrase, a chain is only as strong as its weakest link. A brand is only as strong as its weakest link. The Starbucks brand came under negative press exposure this past week due to a weak link in their brand. The Starbucks mission is to inspire and nurture the human […]
Every Business Needs a Good Brand Seminar A brand is more than your name or your logo. It describes the value you bring to your customers and the experience you strive to give them. A good brand will distinguish your company from its competitors, attract customers, and improve sales. In this seminar, you will receive an […]
When writing content for a website, social media, marketing materials or promotions like found in this store front window, use words that people are looking for, connect with them and inspire them to follow through. Examples: Free – Fresher – Faster – Now Hiring A good source to help you with this is: Google Keyword Planner. […]
“Studies have shown that when you buy from an independent, locally–owned business, rather than a nationally-owned businesses, significantly more of your money is used to make purchases from other local businesses, service providers, and farms — continuing to strengthen the economic base of the community.” Look for ways to buy local and partner with local businesses. This company buys and […]
Yesterday, I shared about looking for potential brand customers, in niche markets. Once you have identified a niche customer market, look how your brand can better connect with these individuals and add value to their life. Here is another niche example, seniors. According to U.S. Census Bureau, in America there are 4,941,932 million people over the age of […]
Last week, I shared about looking for potential brand customers, in niche markets. Once you have identified a niche customer market, look how your brand can better connect with these individuals and add value to their life. Here is another niche example, parents with children. November 17, 2016 — The majority of America’s 73.7 million children under age 18 live in […]
Yesterday I shared about looking for potential brand customers, in niche markets. Once you have identified a niche customer market, look how your brand can better connect with these individuals and add value to their life. Here is another niche example, handicapped individuals. As of 2015, there were 36 million people who have at least […]
In looking at potential brand customers, look at niche markets. Once you have identified a niche customer market, look how your brand can better connect with these individuals and add value to their life. Here is an niche example, veterans. As of 2015, the VA estimates there were 21,369,602 million military veterans in the U.S. population. Better […]
Yesterday I shared an outdoor adventure brand partnership. Today I will share a successful food and beverage brand partnership. Again, a brand partnership or cobranding is when two or more companies work together to market their products or services. When ever possible, look for a stronger brand to partner with to elevate your brand through […]
A brand partnership or cobranding is when two or more companies work together to market their products or services. When ever possible, look for a stronger brand to partner with to elevate your brand through positive association. Here is an example. The Biltmore Estate Outdoor Adventure Center has a brand partnership with two world famous […]
