Your brand is your handle. The handle that opens the door to your business, its products and services.

Posts by Gary Heisey

Innovate Your Brand to Grow Your Busi...

Innovate Your Brand to Grow Your Business

Was visiting the downtown brand revitalization happening in St. Petersburg, Florida. Dined at this innovative restaurant, The Cider Press Cafe.  Great lunch. “Our Kale-lemon Me Softly Burger scored in the top ten of the National James Beard Blended Burger Contest! Stop by and try this winner for yourself!” Innovation in their kitchen: “If you watch […]

Great Gourmet Ice Pop – Neat Br...

Great Gourmet Ice Pop – Neat Brand

Was visiting the downtown brand revitalization happening in downtown St. Petersburg, Florida. Visited this cool gourmet ice pop store.  Great taste. Great flavors. Cool neat brand. Over 450 flavors. Now found in seven Florida cities since being founded in 2010. “So why The Hyppo, you ask? Our hometown, Saint Augustine, was named such because it […]

Branding to Grow Your Business

Branding to Grow Your Business

Seminar: Branding to Grow Your Business Location: BRCC Henderson County Campus – Flat Rock, NC  Date: December 11, 2018 Time: 5:30 – 6:30 pm Building: Continuing Education Building Room: 122 Cost: Program is offered at no charge, due to sponsor support, from the State of North Carolina and Blue Ridge Community College Small Business Center. […]

Business Start-Up Basics

Business Start-Up Basics

Business Start-Up Basics Seminar Location: BRCC Henderson County Campus – Flat Rock, NC   Date: December 11, 2018 Time: 4:15 – 5:15 pm Building: Continuing Education Building Room: 122 Cost: Program is offered at no charge, due to sponsor support, from the State of North Carolina and Blue Ridge Community College Small Business Center. Designed for […]

Geographic-Historical Influence on a ...

Geographic-Historical Influence on a Brand

Indian Shores, Florida was named after the North American Indians that lived in the region.  Since they had access to the ocean, bay and freshwater streams, they fished and gathered shellfish as their primary source of food. One way they fished was with cast nets. A Native America Indian using a cast net is the […]

Expand Your Market Without Changing Y...

Expand Your Market Without Changing Your Name

Many companies pick a specific product or service category name for their company. With time they reach a market saturation point to grow the company’s profits and need to add new products or services i.e. Dominos Pizza went to just Dominos to expand their menu with more than just pizza related foods. Midas Muffler, dropped […]

Invitation to the 2018 WNC Branding C...

Invitation to the 2018 WNC Branding Conference

Date: November 29, 2018 Location: BRCC Technology Education & Development Center (TEDC) Conference Hall Flat Rock, NC Time: 8 AM – 4:30 PM Cost: Complimentary due to sponsor support Audience: Conference good for pre-start, start-up, growth and scale-up businesses Agenda: 8:00 AM Registration 8:30 AM Welcome – Ben Kish, BRCC SBC Director and BRCC President, […]

Give Back to Grow Your Brand

Give Back to Grow Your Brand

  Best Practice: Be involved in your community, it is good for your brand, bottom-line and for employee morale. Be a good corporate citizen and have a Corporate Social Responsibility (CSR) Program. According to a recent Nielsen survey report, more than 55 percent of people worldwide are willing to pay more for products and services, […]

Be Known for One Brand Focus

Be Known for One Brand Focus

 According to USA Today, the big winners on ‘Fortune 500‘ list: Walmart; Exxon Mobil; Amazon. Walmart is the biggest winner in Fortune magazine’s annual Fortune 500 ranking of the nation’s largest corporations, grabbing the top spot for the 14th time and sixth year in a row. May 21, 2018 According to Walmart’s fiscal year 2017, revenue was $485.9 billion, Walmart employs approximately 2.3 million associates worldwide. […]

Origin of Branding to Amazon Go

Origin of Branding to Amazon Go

I read this article and thought I would share it with you. Amazon Go is the inevitable evolution of supermarket retail  Why the “good old days” of supermarkets were actually bad.  Below is a few concepts from the article, click on the link above to read more. “Amazon’s cashierless “Go” markets have popped up in […]