Your brand is your handle. The handle that opens the door to your business, its products and services.

Posts by Gary Heisey

Make it Easier for Customers to Selec...

Make it Easier for Customers to Select You

Look for ways to make it easier for customers to select your company, products or services. I was in a business looking to buy some plants and here is a promotional sign that I saw. The headline is Why Choose Monrovia? They share four reasons: only the best varieties of shrubs, pruned more frequently, pest […]

Right Now, People Are Looking For Bus...

Right Now, People Are Looking For Businesses Just Like Yours

Today I received a postcard in the mail promoting Google advertising.  The card shared that 66% of mobile searchers have made a purchase after a related search on their smartphone in the past three months. Google has an online platform called Google My Business. This platform is a free and easy-to-use tool for businesses and […]

Every Memorable Brand Has a Good Prom...

Every Memorable Brand Has a Good Promise

What is your promise? Is it memorable? When making company decisions, a good brand promise can help make decisions easier and better. You now have three ways to look at the decision. Does the choice make your brand:  stronger, weaker, or neutral.   If the answer is stronger, you now know the answer. yes If the answer […]

Improve Your Website to Grow Your Bra...

Improve Your Website to Grow Your Brand

Your website is a powerful way to grow your brand. Need some help keeping your website on the cutting edge of connecting with potential and existing customers. Check out Word Camp. These conference are held locally and globally. Word Camp conferences are a tremendous opportunity to learn new website strategies, get onsite help with your website […]

Experiential Marketing to Grow Your B...

Experiential Marketing to Grow Your Brand

More and more companies today are increasing their experiential marketing to better connect with potential and existing customers. Why? ‘What takes traditional advertising weeks, months or years to do, we can do in a moment,’” says Bryan Icenhower, president of WME, which works with brands like Marriott, Subway and Budweiser. “Experiential is a uniquely fast […]

Tie in with Minor Holidays to Promote...

Tie in with Minor Holidays to Promote Your Brand

The human mind, connects more easily and quickly with knowns versus unknowns.  Some minor holidays are a known, but for many the celebration theme is a known i.e. ice cream (July 15 is National Ice Cream Day). Just like with major holidays by tying in your brand with minor holidays you strengthen your brand and […]

Every Business Needs a Good Brand

Every Business Needs a Good Brand

Branding to Grow Your Business July Meet-Up invites all entrepreneurs and business owners that desire to learn more about branding and marketing best practices for a pre-startup, startup, existing or a scale-up business. Branding to Grow Your Business Meet-Up helps connect like-minded individuals and provides an engaging program providing you tips and discussions to create […]

Every Business Needs a Tagline

Every Business Needs a Tagline

You have seconds today to connect people with your brand. A tagline helps you do that quicker and easier. Tagline is a short phrase that appears under your company name and appears everywhere your name appears. If people can tell from your name what you sell, a tagline gives them an extra reason to contact […]

Grow Your Brand with Events

Grow Your Brand with Events

Whether your business is a retail store front, service, manufacturer, online, home-based, etc. events can help you grow your brand. If you work with a vendor or partner this makes it easier, both from a marketing stand-point or the actual event it self. With branding, your goal is to always be “top of mind” in […]

Growing Your Brand with “How to...

Growing Your Brand with “How to Seminars”

According to Forbes.com, YouTube is not simply a website; it is a search engine. YouTube’s user-friendliness,combined with the soaring popularity of video content, has made it the second largest search engine behind Google. With 3 billion searches per month, YouTube’s search volume is larger than that of Bing, Yahoo, AOL and Ask.com combined. “How to seminars” are […]