This week when I was in a new local grocery store near their pharmacy section, I saw Higi.
Many grocery stores or pharmacies just have a blood pressure machine. Higi is different. It takes your blood pressure, pulse, weight and your BMI. Not only does it take it, but has an option where you can it save it so you can login from your home, office or phone and see your health data.
Higi is a population health enablement company that empowers consumers to measure, track and act on their health data through easily accessible health stations currently found at over 11,000 retail and community based locations.
Higi and the locations they are in provide a good competitive advantage.
When I saw all my numbers at one time, I was inspired to put more energy into being active and eating better. Check out Higi and see if there is one in your area.
What is your competitive advantage? Your competitive advantage brings in new customers and keeps existing customers coming back. Make sure you highlight your competitive advantage on your website, social media, and printed marketing materials.
Founder and Brand Strategist with Brand Door