Today’s Tip
Best Practice: Clearly define the brand strategy. One you can consistently deliver on, that customers desire and employees are aligned with.
Today’s Article: Brand Strategy That Connects with Customers
Clearly define your brand strategy. One you can consistently deliver on, one that customers desire and employees are aligned with it – they believe in it. All business decisions are based on whether it strengthens your brand strategy.
Example:
Southwest Airlines Co. is a major U.S. airline and the world’s largest low-cost carrier, headquartered in Dallas, Texas. The airline was established in 1967 and adopted its current name in 1971.
Southwest Airlines motto is “If employees are happy, satisfied, dedicated, and energetic, they’ll take real good care of the customers. When the customers are happy, they come back. And that makes the shareholders happy”.
Southwest Airlines a brand with clarity. They have never strayed from their core brand, and they have enjoy the title of being the most profitable airline in history. Rollin King and Herb Kelleher started an airline service with one simple idea: “If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline”. Southwest Offers Low Fares And Nonstop Flights.
Action Step: What is your simple idea?
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