Today’s Tip
Best Practice: Brand for all 3 stages in the customer cycle: attracting prospects, prospects to customers and creating repeat customers.
The process of converting a prospect into a customer, then into someone who will be a repeat customer and advocate for the business to attract new consumers
Today’s Article: Brand for all Three Stages in the Customer Cycle
Your brand is only as strong as your weakest link: brand for all 3 stages in the customer cycle: attracting new prospects, converting prospects to customers and creating repeat customers.
Your brand is your promise. Deliver or exceed on your promise at each step.
Stage 1. Attracting New Prospective Customers
Attract prospective customers based on what they want, how they want it delivered and at the price they can afford.
Stage 2. Converting Prospective Customers to Customers
Design call to action into your marketing to make it easier for them to make that initial purchase.
Stage 3. Converting 1st Time Customers to Repeat Customers
Strengthen a trusted relationship with new customers and make it easier for them to be a repeat customers.
Action Step: Evaluate how you are strengthening your brand at each step in the customer cycle.
Stage 1. How is your brand helping to attract new prospective customers?
Stage 2. How is your brand helping to convert prospects to customers?
Stage 3. How is your brand helping to convert 1st time customer to repeat customers?
Additional Resources
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