A branded service is more desirable, can charge a higher price for it and creates more profit for your company. Services that are not branded, are a commodity and are subject to people looking for the lowest price.
Today look at your services and start thinking about branding them. Example: Little Big Meal. Our weekly Little Big Meal – a deliciously easy way to feed a family of four with little effort and big savings. Use power words to attract people to your service as in the banner: A Different Meal Every Week! convenient affordable delicious
Little Big Meals – The Fresh Market
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