Your brand is your handle. The handle that opens the door to your business, its products and services.

Companies Market Features

Poster promoting a brand with health and affordability for petsMany companies market features, but people buy benefits. When people or businesses spend money or time with your company, they are buying benefits they receive from your products or services.

What are your companies features and benefits? Focus on building your brand around benefits.

This company is promoting health and affordability. What pet owner does not want their pet to be healthy.

 Health comes in different forms: physical, mental, financial or spiritual. Look at your products and services. Do any of your products or services promote health.

Example: a business that promotes fishing is also promoting mental health. People that have hobbies are generally happier. If those hobbies are also physical, the benefit to the consumer is that they are more physically active which promotes better health.

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