Today’s Tip
Best Practice: In developing and implementing a brand, it is important to know which of the four business markets the brand is created for.
Today’s Article: Select the Right Brand for the Right Business Market
There are four primary business markets: B2B, B2C, B2G and B2E
B2B (Business-to-Business)
Businesses that sell to other businesses. Examples: manufacturers selling to distributors, wholesalers selling to retailers and service or professional businesses selling to businesses.
B2C (Business-to-Consumer)
Businesses selling to the general public. Examples: retail store front, e-commerce sites (shopping cart on a website), catalogs, markets (farmer’s market), public events, door-to-door, etc.
B2G (Business-to-Government)
Businesses selling to the government. Examples: federal, state, regional, county and city.
B2E (Business-to-Employee)
Businesses selling to their employees.
PB2P (Personal Brand-to-Public)
Perception people have of you at work and in your personal life.
Action Step: Write down what market(s): B2C, B2B, B2G, B2E or PB2P where branding is important for you.
Additional Resources
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