Best Practice: Successful brands attract customers not chase them. Build value into your brand to attract customers.
Today’s Article: Successful Brands Attract Customers Not Chase Them
Create and build a successful brand by attracting customers not chasing them. Build value into your brand that connects with customers.
A brand is like a flower. A customer is like a honey bee. Both the flower and the bee have a relationship that is mutually beneficial.
The flowers need bees. The bees need flowers.
Flowers need bees to pollinate them to produce seeds. The bees need pollen and nectar for food and to feed their young. Flowers do not chase bees, but they attract bees with pollen and nectar.
1. List what is the mutually beneficial relationship you have with customers.
2. List the value(s) you are offering to attract customers. What is your pollen and nectar?
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