Best Practice: When branding with an At Market Pricing Strategy, focus on added values in ways the brand can stand out from the competition.
Today’s Article: Tips to Branding with an At Market Pricing Strategy
There are three pricing strategies: Below Market (low price), At Market (added values) and Above Market (luxury).
Branding with an At Market Pricing Strategy needs to focus on added values in ways the brand can stand out from its competition.
More successful businesses open and operate with an At Market Brand.
Example: Holiday Inn
“Holiday Inn Brands No Matter Where, No Matter Why
“No matter where you travel and no matter why, there’s a Holiday Inn® brand hotel that has something special to offer. Every brand within our family provides a distinct experience and every one is built to deliver the things that will make your travels better.”
Holiday Inn® “Fresh, modern and better than ever. The perfect mix of business and pleasure for today’s comfort-seeking traveler. Contemporary décor and real service are the first things you’ll notice at Holiday Inn hotels. Spend time with friends or colleagues in one of our bars or take the family to one of our restaurants for a meal. Plus, kids stay and eat free. Family fun and relaxation from the name you know and trust. Located in key vacation destinations around the world, Holiday Inn Resort hotels put you in the middle of the fun. Every Holiday Inn Resort property features a pool, activities and live entertainment, so your stay is sure to be special., which makes it even better. It’s a great combination.”
Holiday Inn Express® “The smart choice for travelers who need a simple, engaging hotel to rest, recharge and get a little work done. Whether you’re on the way to somewhere or with us for a week, you’ll like the simple effectiveness of the things you need most in a hotel.”
Holiday Inn Resort® “Family fun and relaxation from the name you know and trust. Located in key vacation destinations around the world, Holiday Inn Resort hotels put you in the middle of the fun. Every Holiday Inn Resort property features a pool, activities and live entertainment, so your stay is sure to be special.”
Holiday Inn Club Vacations® “Where memorable vacations are created and shared among family and friends, time and again. Spacious accommodations and relaxing resort amenities offer more room and more fun in exciting destinations, from beachside escapes and mountain retreats to the theme park and entertainment capitals of the world.”
Action Step: If pricing At Market is your pricing strategy, review other companies that have successfully used this strategy – added value. It this is not your pricing strategy, click on the Return to Pricing Strategies link below.
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