In 2019, focus on attracting more customers versus chasing them. Chasing customers is time consuming and expensive. Attracting new customers is more economical and requires less time.
When you think of your business, think of a flashlight. The casing or the shell of the flashlight is your business model. The main reason people buy a flashlight is for the light. A bright light comes from a strong battery. The battery in the flashlight is the brand in your business. A strong brand attracts and retains more profitable repeat customers.
Just like the battery in a flashlight, if it is not recharged it gets weaker and the light gets weaker. Brands need to be recharged on a regular basis to keep the power of attraction strong. Grow your business in 2019, with a strong brand.
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Gary Heisey Brand and Marketing Strategist with Brand Door