Your brand is your handle. The handle that opens the door to your business, its products and services.

Brand Door Network

Brand Image and Seminar Series

In 2019, focus on attracting more customers versus chasing them. Chasing customers is time consuming and expensive. Attracting new customers is more economical and requires less time.

When you think of your business, think of a flashlight. The casing or the shell of the flashlight is your business model. The main reason people buy a flashlight is for the light. A bright light  comes from a strong battery. The battery in the flashlight is the brand in your business. A strong brand attracts and retains more profitable repeat customers.

Just like the battery in a flashlight, if it is not recharged it gets weaker and the light gets weaker. Brands need to be recharged on a regular basis to keep the power of attraction strong. Grow your business in 2019, with a strong brand.

Brand Door Network provides free monthly branding tips. Sign up to the right to start receiving branding tips on creating, marketing, reviewing your brand or rebranding.

Gary Heisey  Brand and Marketing Strategist with Brand Door