Your brand is your handle. The handle that opens the door to your business, its products and services.

Brand Door Story

Brand Door
Easy Access to Expert Branding

Full Service Agency versus using a Brand Coach

In 2020, full service agencies charge between $10,000 – $50,000+ for a creating a brand, rebrand or a brand marketing strategy. 

Full service agencies are designed for companies that have that size budget.

What do you do if you do not have $10,000 – $50,000 or want to create your own brand, rebrand or a brand marketing strategy.  You best solution is use a brand coach. A brand coach will guide you through a professional step-by-step process. The same process agencies use. Call (828) 273-7385 or email to learn more about our 5 star process and how it can help  you.

Gary C. Heisey Founder Brand Door

Brand Door

Our logo is an opening red door. Why red? Red is natural for our logo because in many cultures, red means “welcome.” We welcome you inside the world of successful branding. Red also invites good luck and happiness. With a good brand, good fortune comes your way by attracting new potential customers and by retaining existing profitable customers. A good brand creates trust and happy customers.

Gary Heisey - photo

Gary Heisey, founder of Brand Door, in working as an economic planner and Small Business Center Director, has assisted over 1,000 companies with their branding, marketing, advertising and sales. Gary has taught over 800 business seminars and planned-facilitated over 40 one day business conferences. Each year he speaks at business conferences, works with companies onsite that want a facilitated in-house branding process or at retreat locations on their brand.

Gary Heisey has Been Recognized by:
• Small Business Administration 
• National Association of Entrepreneurship 
• Mountain BizWorks
• 2016 North Carolina Community College Staff of the Year Award
• 2014 Dr. Molly A. Parkhill Staff Person of the Year Award

Testimonials and Feedback from Entrepreneurs


Gary has a wealth of knowledge and passion for helping others! He has common sense approach that lead me from concept to creation– branding, marketing process. He was readily available for me to talk through the process and lead me in the right direction. I can confidently say Gary provided me the tools and knowledge to be successful! The Brand Door is a must have for entrepreneurs!

Working with Brand Door has been one of our best decisions in many years. Gary is not only a marketing guru, he just wants to help your business to grow, he has been a business coach for us! Our partnership with them has brought consistent and phenomenal growth to our online sales and, just recently, they also coached us through the launching of our new line of services: AS Appliance Repair. Brand Door is definitely one of the best marketing consulting firms in this area.

Gary gave valuable actionable feedback regards to my brand. I have seen results in only a few weeks.

By far the best decision we’ve made here at the Asheville Bee Charmer. Gary’s guidance and expertise have been exactly what we were looking for. For all of our meetings with Gary, he comes prepared with options and advice that have helped us make the best informed choices to grow our small business. We now have two locations, and a better informed on site manager who meets with Gary as well and we’ve seen her confidence and skill set grow as well as ours. We’ve been working with Gary now for over 3 years and will continue to have his calm demeanor, encouragement and input help keep us grounded and educated as we move forward in our growing business.

Gary has been a HUGE asset to Mimi’s Mountain Mixes over the past 4 years. Due in large to his insight and guidance, we have been able to increase our growth every year and maintain our mission. I highly recommend Gary and Brand Door for guidance and insight for any stage in the growth of your business.

Excellent information, definitely the people to see to make sure your message is getting out loud and clear. Gary is a wealth of knowledge!

Brand Door helped me better understand how to use “Google My Business”…a crucial tool to be found on the internet! Thanks Gary! I feel much miter in control of my growing business. CHEERS!

Gary, is incredibly helpful with all things marketing. Especially in regards to helping my Google listing rise in ranks! Highly recommend using this company!

I have known Gary for many years and have always relied on his common sense approach to business. His seminars, classes and workshops are a wealth of information. So, when we were ready to re-imagine the direction that the Sassy Goose would take in 2020, we turned to Gary. We took everything I had learned from his seminars and workshops: creating a tag line, revamping our web site, increasing our social media foot print and making sure we had an excellent showing in Google My Business. Then Gary sat down with us to tweak what we had done and make a plan for how to connect with the guests best suited to our vacation rental. Gary made sure that we understand the process, which helps us to follow it in a timely manner. No matter if you are starting out or revamping your company like we are, Gary will get you on the right track. Give him a call.

If you are looking to grow or start your business you have found the right place! Gary is extremely knowledgeable and detailed when it comes to pointing your business in the right direction. We started with Gary 4 years ago while he was heading up the Small Business Center at Blue Ridge. His ideas are amazing and right on point. He cares about my business as much as I do. That gives me an advantage in the market place. Need a Brand? Need to get your Brand out there? This is the company to do it. Call him. Tell him Daryl sent you.


Best comprehensive presentation on branding I have attended. Presented a clear “path” to creating an effective brand.

Provided a great outline and process for where to start and what to think about when building a brand. Very methodical and practical.

Great! Simple walk-thru of branding action steps.

Gary broke down the different steps to branding in a clear thoughtful way.

Really good outline and info for those starting and needing to improve their brand. Well organized and kept audience on track and engaged.

Great advice especially about a business pivot point and  how to word a tagline. 

Smart! Quick! Clever! Thoughtful!  The tools provided were super helpful.

Process was smooth and simple through a complex topic/subject: branding.

Gary was knowledge, clear and helpful, especially with brand story.

Helped with finding my name, very personalized seminar.

The scale-up tips and ideas where priceless. Several resources provided I did not know about. Really good! Learned new information!

Really good ideas and resources on branding. Need to share with my entrepreneur friends.

Great info! Gary was the best. Thank you

Well done! I learned many new things I can share with SCORE clients.

Really helped with Google My Business, logo and tagline.

Excellent program and Gary gave great info along with engaging people, without pressuring to participate. 

Fantastic class! Presenter extremely knowledgeable, organized and engaging.


Recently I attended a seminar for entrepreneurs on Branding led by Gary Heisey. Gary has extensive experience guiding and assisting small business owners both in terms of his own consulting business and via his years of association with a local community college small business department. I’ve been exposed to marketing and branding at corporate levels for a number of years, but I found his presentation both informative and enlightening. Gary brought home to the participants, and explained in clear and understandable terms, lots of practical, “how-to” info and tools pertinent to effectively branding a business in today’s complex and highly competitive market.

Additionally, he has a very well done website offering a variety of advice and tools on branding. While some of his advice is free, he charges what I think are nominal fees for some of his tools. He offers some excellent services at very reasonable prices.If you are seeking branding advice and assistance, look up Gary Heisey and take your business to the next level!

Brand Door did two branding seminars – Every Business Needs a Good Brand on the Henderson and Transylvania County Campuses of Blue Ridge Community College for the BRCC Small Business Center and SCORE as a partner.100% of the participants evaluations were excellent!

We had Brand Door creator Gary Heisey in recently to do a Lunch n’ Learn session focusing on branding for tourism-related businesses. The session was lively and informative, and Gary brings a wealth of knowledge gained from years directing a business incubator. I think any business that is just getting started and wants to develop a brand, or an established business that needs to build its brand, could benefit by this sort of training.


  • Thanks, I now have a name, tagline and logo to launch my business. 
  • Learned new practical information to market my business and brand.
  • Thanks for real examples on how to move forward with my brand.
  • Very helpful and informative – it helped me with my tagline.
  • Great direction and inspiration on creating my elevator speech.
  • Great advice on how to create and showcase my brand story on my company’s website About Us Page.
  • Kudos to Gary for his innovation, he is excellent.
  • Gary was a well prepared and knowledgeable speaker. He was engaging and pleasant to work with.
  • Thanks so much for the guidance and help you provided.
  • Gary does a wonderful job and an invaluable resource that’s much appreciated!
  • Very pleased with Gary Heisey’s commitment, passion and dedication are second to none!
  • Gary is amazing! He provided current & useful information and explained how our company can benefit from it.
  • Very helpful. The new ideas I learned will help me with my business.
  • Gary offered many ideas to grow my business. Gary also helped me set new goals and achieve them.
  • Gary challenged me to enter a business plan contest in 2016. With his assistance, I won the contest.
  •  Gary assisted me in successfully finding funding to expand my business to over 100 locations.


  • Gary was very helpful and answered all my questions. He had plenty of knowledge and was very understanding.
  • After being in business 34 years, I learned a lot of new things.
  • Great examples of logos and brands.
  • Very detailed. Gary Heisey did an excellent job.
  • Individual attention. Awesome.
  • Ideas kept just rolling up – stimulated much thinking.
  • Long list of examples of taglines were very helpful.
  • Would highly recommend. Easy to understand. Gary is good at explaining.
  • Liked most info on name identification. Excellent job done.
  • Thought provoking. Helped me feel more competent.
  • I got new ideas for my business. I would come back.
  • Most liked openness of Gary for any and all future needs and questions.
  • Learned how to prevent mistakes with business naming.
  • Good explanation of elevator speech.
  • Liked Gary’s calm easy approach.
  • Key to starting small business info excellent
  • Most liked info on websites that would provide advice and requirements to start a business.
  • I got help on what I needed help with. Thank you.
  • Gary is knowledgeable. No fluff & very helpful.
  • Gary is very informative and approachable.
  • Structured. Personalized. This focused time to work on my business plan was very beneficial and much-needed.
  • All my questions were answered. Excellent.
  • Very informative. Gary is very knowledgeable and showed many websites that will be very helpful.
  • Lots of resources. Learned many new tips.
  • Liked everything. It’s all perfect.
  • Serious learning with a lot of fun.


  • Now I have great ideas to expand my marketing, improve my tagline and feel calm and confident about 2015. The time really flew by and Gary was terrific. I can’t wait for more on branding, marketing, social media, etc. TERRIFIC!!
  • 1st Place Winner – $10,000 Business Plan Competition. Without Gary, I couldn’t have done any of this. He inspired me and taught me so much.
  • 2nd Place Winner – $5,000 Business Plan Competition. Thanks for your help over the years!
  • Its Place Winner – I won $6000 in services from the Business Plan Competition. A direct result from Gary Heisey’s help with my 40 + page business plan.
  • Gary helped me make an action plan for 2015. 12 ideas – I will add one a month.
  • Gary helped me refine an online brand strategy for 2015.
  • Clarified branding concepts. Now I know I need a trademark. Helpful with tagline. Many helpful websites discussed. Etc. Etc . Etc. !!! Handouts were superb.
  • Learned some new tools and concepts that will help me re-evaluate my business brand.
  • I loved it all. Particularly useful were the 12 compelling content concepts to online marketing.
  • I liked going through websites. I know a lot more about price points and content marketing & MORE!
  • Gary is well versed on presenting small business topics, including internet marketing topics like website critiques, content marketing, search engine optimization, and branding. If you have the opportunity to participate in a class topic from Gary; go for it!
  • Lots of hands on “help” presented a lot of good material! Many thanks.
  • Gary gave me an assignment that “works for me” and will be able to do in 2015.
  • Great info re: all websites that can help with my business & good discussion about pricing!
  • Sharing own level of “Brand Knowledge”. Hands on help with PC searches, etc.
  • You are so awesome. Thanks for all your support!
  • Fantastic.


  • Gary Heisey is so knowledgeable and helpful with small business advice.
  • Gary Heisey’s help has been invaluable to us in starting our business. He has continued to help with business knowledge, and promotion of our new business. We appreciate his enthusiasm & interest in our success.
  • Gary is very helpful and will go out of his way to help you.
  • Gary is an excellent mentor. I rely on his experience, knowledge and ability to clearly define tough subjects. An invaluable resource!
  • Starting a business is a big venture with an extraordinarily large number of decisions to be made. Gary was absolutely crucial in helping me make informed decisions and providing me with resources, coaching, and information that would be incredibly difficult to obtain unaided.
  • Gary Heisey is an outstanding and trusted resource who never fails to provide valued assistance and perspective.
  • I try to tell anyone I know with a business or who is trying to start a business to start here first. It has really helped me over the years with information I needed to know, clarity about business goals and general how-to to get things done.
  • Incredibly helpful, informative, and supportive.
  • The help we are receiving is priceless! We are very grateful for the guidance, knowledge and connections.
  • Excellent service.
  • Have been very happy with the assistance.
  • Extremely pleased with the service provided by Gary Heisey
  • Gary, I can’t sing your praises louder or thank you more for all the hours you poured into working to make our bakery profitable.
  • I can’t thank Gary enough. I learned so much and was impressed beyond expression as to how professional and helpful Gary was.


  • 1st Place Winner – I won $10,000 from the Business Plan Competition. With Gary Heisey’s help, I submitted a winning plan.
  • Gary is very helpful and inspires me. He is a great resource and I’m very grateful for this assistance.
  • Gary has been very helpful and provided a very good base of resources.
  • Gary is always professional and very helpful. Gary is always “checking up” on me and providing suggestions and assistance to aid me in my business endeavors.
  • Extremely helpful with ideas and support to expand my business and to get my paperwork under control.
  • I have just started, but the initial meeting with Gary Heisey, gave me the confidence that his expertise starting a business was possible. He was highly recommended.
  • Thanks for the help. Excellent
  • Thanks for all of your help; I am sure that there is a lot more for me to learn.
  • My partner and I are unduly grateful to Gary for his excellent advice and tutoring. I don’t know what we would have done without his help!
  • I do not think I would have taken the risk to start my small business without the help of Gary. I have had a lot of success this past year and am very grateful.
  • Best thing I did to help me understand the business side of what I already know how to do.
  • I appreciated all of the advice that Gary provided for me. Thank you
  • The assistance I received from Gary was really great.
  • Thanks for your help in 2012 and 2013. Gary has been very helpful and provided a very good base of resources.
  • Thanks, Gary! You were a tremendous help to us.
  • Without the help from Gary, we would have gone out of business.


  • I depend on Gary for advice with continuing to maintain my business and help it grow in the future.
  • Gary has been very helpful and informative in the areas of helping me to design and launch a website, develop a marketing plan and better develop customer contacts and relations. His approach to business in general is very positive and fair-minded (ethical) which I feel comfortable with.
  • Gary is wonderful. I have just started my first official job this week!
  • Gary is very helpful overall and continues to assist with new ideas to grow my business.
  • Gary was very helpful. We are in the process of putting together a business plan will be working with him in the future.
  • I feel I have been empowered by the advice offered. Thank you.
  • Gary Heisey is the best!


  • I am extremely happy with the help and expertise I have received from Gary
  • The guidance we received relative to positioning our company in the market and has greatly affected our business, our operations and our outlook.
  • Gary Heisey has provided extremely valuable business advice. I have benefitted from his counseling & consider him to be an excellent professional in his field. I’m looking forward to putting the information I’ve learned into action in the very near future!
  • Gary is an excellent resource. Through individual counseling, seminars and connections my small business is growing.
  • Gary has been great; very easy to work with and very knowledgeable.
  • Very much appreciate the advice and expertise of Gary Heisey!
  • Gary is exemplary in his customer service. He cares about the people that he is helping and does and enhances the skills of individuals he works with. I look forward to an exciting new adventure as I begin a new business.
  • We love the personal assistance that we received from Gary Heisey.
  • I have been very pleased with the help and encouragement I received working with Gary.

Access Brand and Marketing Services

Your brand is your handle. The handle that opens the door to your business, its products and services. Brand Door is always open to you.