Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand.
Today’s Article: Start Planning March’s 1st Week Social Media Posts Today: 7 Strategies and 13 Ideas to Creating a Success Post
Social Media Goal: grow an engaged loyal online community so when they are ready to buy they think of you and when their friends are ready to buy they think of you.
Audience: Select your primary audience – Business to Consumer (B2C), Business to Business (B2B), Business to Government (B2G)
7 Strategies for A Successful Social Media Campaign
1. Provide Value to Your Online Community
2. Be Consistent: once a month, week or day
3. Provide content that is fresh, relevant, interesting, inspiring or helpful.
4. Include an image that is eye-catching
5. Your audience is not only the viewer but their friends. Provide content that can be liked and shared. You want people to follow you and add friends.
6. Keep it Simple: you have seconds to connect
7. Avoid a Big Mistake in Social Media: Primary focus on selling your company products and services. The first part of advertising is “ad”. The first part of social media is “social”. Think like a publisher not a sales manager. You are wanting to build an engaged loyal online community.
March’s First Week Theme Ideas:
1 National Pig Day (idea: trivia – pigs are smart, clean, clever and social Pig Facts )
1 Peanut Butter Lovers’ Day (idea: share your favorite recipe using peanut butter)
2 Old Stuff Day (idea: status quo gets you more of the same – do something new today)
3 I Want You to be Happy Day (idea: have a happiness day at work or help others be happy)
3 National Anthem Day (Idea: share your favorite flag photo or video of Star-Spangled Banner)
3 Peach Blossom Day (idea: share your favorite peach blossom photo or peach recipe)
4 Employee Appreciation Day (Idea: plan, promote and have one – share your best day story)
4 Hug a GI Day (idea: plan, promote and have an appreciation day or share favorite GI story)
4 National Walk to Work Day (Idea: work walk day, take a walk, share your favorite place to walk)
4 National Salesperson Day (idea: recognize your sales people today – share your best sales story)
5 Multiple Personality Day (Idea: support mental health in your company or community)
6 Dentist’s Day (idea: thank your dentist today, make an appointment or share a positive story)
6 National Frozen Food Day (Idea: share your favorite frozen food)
Clue: In creating a post, look for a fun fact, trivia, statistic, quotation or ways to make a positive difference. Always match to an eye-catching image.
Action Step: To grow the company brand, what is one or more content ideas that are relevant, interesting, inspiring or helpful that can be posted the first week in March.
March has 31 days. Each week in February we will share themes to help you create posts for March. Start creating your future posts today.
Next Brand Post: Improve the Customer Experience
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