Today’s Tip
Best Practice: For 2016, to strengthen your brand – be consistent.
Today’s Article: For 2016, To Strengthen Your Brand – Be Consistent.
Review your complete brand from name, tagline, elevator speech and collateral material. You want everything that promotes your brand to be on the same page, have the same look and have the same voice.
Being consistent creates greater creditability and trust in the brand.
Action Step: Review each area of your brand to insure it has the same look i.e. fonts, colors or images and the same voice or message i.e. descriptions.
___1. Tagline Review ___2. Elevator Speech Review ___3. Website Review
___4. Social Media Review ___5. Collateral Material Review
Note: Check off each area of your brand, once you have reviewed it.
Want a little help in any of these areas go to:
For 2016, to strengthen your brand – be consistent.
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