Today’s Tip
Best Practice: For Business to Employee Branding (B2E), build your brand on connecting with employees so they are inspiring to deliver promise.
Today’s Article: Tips for Brand Implementation to Business to Employee(B2E)
B2E stands for business to employee. B2E is a when companies promotes their branded products or services to their employees.
Traditional Marketing Categories to Promote a Brand
Booth Sales: flea markets, garage sales, etc.
Cold Calling: Calling on homes in person without an appointment
Direct Mail: brochures, catalogs, fliers, letters, postcards and other material that is printed and mailed directly to consumers
Exhibiting: Going to C2C conventions, trade shows, and events to showcase products or services
Networking: Going to or belonging to local community groups to meet new contacts and build relationships
Sales Network: Joining an organized network or multi-level marketing organization that promotes the overall brand and you.
PR: Submitting press releases with an article or story to print publications
Print: ads in directories, magazines, newspapers, newsletters, billboards, posters and other publications
Action Step: What forms of traditional marketing will you use to promote your brand to C2C customers?
Online Marketing Categories to Promote Your Brand
Blogging: Creating content called a post that individual consumers have an interest in reading
Downloadable Content: Providing desirable info online for individuals that can be downloaded from your website via an article, free guides, electronic book (eBook) etc.
Email Marketing: Connecting with a person through an email to promote you
Message Board: Also called an Internet forum is an online site where people can hold conversations in the form of posted messages
Paid Search: Pay per Click (PPC) is an internet advertising model used to promote a you in which the you pay a search engine company like Goggle a fee each time your ad is clicked on as a way of directing traffic to your website
Podcasting: Is creating and sharing a digital audio file made available online through the Internet for downloading to a computer or portable media player
Online PR: Creating an article or story that directly or indirectly promotes your brand that is distributed online to media or an online press release distribution system like PR Web.
Organic Search: The process of researching words and phrases that people use to search on the Internet and incorporating them into your company website contact to attract people to your site without paying a search fee to a company like Goggle.
Social Media: Social media is the online interaction among people in which they create, share or exchange information, ideas, pictures and video through an online platform or community. The best social media platforms for B2C is Facebook, Twitter, Google+ and Pinterest
RSS Feeds: RSS (Rich Site Summary) is an online platform for regularly viewing the latest changing web content. The content within the RSS feed contains story headlines and brief descriptions. Each headline links directly to full story. Create content for an RSS feed.
Video: People today what engagement. Video creates greater engagement with words, sounds and live images versus just printed words and images. Increase brand engagement by using video to promote your products and services. Number one video distribution platform is YouTube.
Website: Website is an online site where individual consumers can learn about your organization. The three primary parts to create a website are domain name, web host and content about your organization, products, services and value added information that helps individuals in their life.
Action Step: What forms of online marketing will you use to promote your brand to B2E customers?
Additional Resources
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