Best Practice: B2G – Build your brand around selling value added solutions to the government and register on their procurement system.
Today’s Article: Tips for Brand Implementation for Business to Business (B2G)
B2G stands for business to government. B2G branding is a business that promotes their brand to government bodies to sell products or services.
B2G Examples: Federal, state, regional, county or city governments
Want some help for marketing to the government, contact a PTAP.
Procurement Technical Assistance Program (PTAP)
“Ninety-eight Procurement Technical Assistance Centers (PTACs) – with over 300 local offices – form a nationwide network of dedicated procurement professionals working to help local businesses compete successfully in the government marketplace. PTACs are the bridge between buyer and supplier, bringing to bear their knowledge of both government contracting and the capabilities of contractors to maximize fast, reliable service to our government with better quality and at lower costs.”
Action Step: Which government agencies will you market to: federal, state, regional, county or city? To find a PTAC office go to: http://www.aptac-us.org/
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