Best Practice: For 2016, to strengthen your brand – improve the customer experience.
Today’s Article: For 2016, to strengthen your brand – improve the customer experience.
“A chain is only as strong as its weakest link.” “A brand is only as strong as its weakest link”. Follow the flow of interactions or connections a customer has with a company, product or service. Inspect what is important. These customer interactions are important. Make sure the brand promise, i.e. if it is helpfulness or friendliness is happening at each interaction.
In strengthening your brand have a plan. There are three steps to marketing your brand: connect with prospects, convert prospects to customers and convert customers to repeat customers.
Action Step: Look for three ways to strengthen the customer experience:
1. How people connect with you. Idea:
2. How people become a customer. Idea:
3. How people become repeat customers Idea:
Need a little help with generating ideas go to: Strong Brand Connections
For 2016, to strengthen your brand – improve the customer experience.
Next Brand Post: For 2016, to Strengthen Your Brand – Be Consistent.
Continuous Improvement: Best way to grow your brand, is follow a Brand RSS (Rich Site Summary) with 2-3 brand best practices each week delivered to your computer to make it easy to implement a continuous improvement program.
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