Today’s Tip
Best Practice: Today people want fresh, relevant, useful information to make informed decisions. In content, use the words and phrases used when searching online.
Today’s Article: Keywords in Content Attract More People
Today people want fresh, relevant, useful information or content to make informed decisions. In content, use the words and phrases people use when they search for it online.
When writing fresh, relevant, and useful information use keywords in your content. According to techopedia.com, “a keyword in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page with an appropriate search query.” Google’s Keyword Planner can help you find the best keywords for your brand.
With the free Keyword Planner “you can search for keywords, get historical statistics, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together.”
Content marketing with keywords can be used for: lead generation, lower customer acquisition costs, higher conversion from prospect to new customer, higher conversion from new customer to repeat customer, increase revenue, open new markets and position your brand as an expert source.
Where can you publish your content: website, social media, blog, infographics, RSS feeds, news feeds, video, guides, case studies, eBooks, press releases, white papers, email campaigns, newsletters etc.
Action Step: Make a list of keywords and phrases that people use online when searching for your type of products or services.
Action Step: Build call to action into the website. Make it easy for people to find what they want and take the next step to get what they want. What are the ways you want them to connect with you: call, email, shopping cart or visit your place of business. Make sure these ways to connect are on each page of your website. Add fresh, relevant content to your website regularly to improve your website SEO (search engine optimization) making it easier for people to find you on the web.
Goggle Keyword Research
Return to Brand Implementation Return to Brand Library Return to Brand Yourself
Your brand is your handle. The handle that opens the door to your business, its products and services. Brand Door is always open to you. “Easy access to expert branding”
