Today’s Tip
Best Practice: Online presence is a powerful way to launch or grow your brand, but it takes monitoring and adjusting with web analytics.
Today’s Article: LinkedIn Analytics How They Help Your Brand
Online presence is a powerful way to launch or grow your brand, but it takes monitoring and adjusting with web analytics.
To successfully launch and grow a brand it is important to measure how effect it is. Once you know how effective it is, you have a base line to compare, as you make changes to better communicate the brand and connect with existing and new potential customers.
On a previous post we talked about Web Analytics How They Help Your Brand
Today we are talking about LinkedIn Analytics.
LinkedIn has analytics build into their platform called Company Page Analytics. According to LinkedIn, you can view analytical data about your Company Page or Showcase page. The analytic’s page helps you gain deeper insights into your page performance by:
- Seeing how engaging your individual posts are
- Identifying trends across key metrics
- Understanding more about your follower demographics and sources
- Understanding more about your page traffic and activity
If you have a LinkedIn Page and are not monitoring your LinkedIn Company Profile, you will not get the most return on investment (ROI) from LinkedIn. A LinkedIn best practice is to use LinkedIn Company Profile regularly. You do not want to launch or grow your online brand presence on LinkedIn in the dark.
Action Steps:
1. If you are not using Company Page Analytics, learn more about it and start using it.
2. If you have a LinkedIn page and are familiar with Company Page Analytics, monitor it regularly.
Note: Need to learn more about setting up and using LinkedIn Analytics, go to Company Page Analytics
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