Best Practice: Mobile devices now exceed PC usage. Want a 2016 competitive advantage, have a mobile friendly website.
Today’s Article: Make Sure your Website is Mobile-friendly for Google Search Results
In 2015, Google Search expanded its use of mobile-friendliness as a ranking signal and it has had a significant impact in Google Search results. Google wants websites to make it easier to get relevant, high quality search results optimized for mobile devices.
According to Google, what is important on your website for mobile devices:
1. Make it easy for customers. Streamline your website experience and reduce the number clicks necessary to find what they want. Your goal should be the same as Goggle’s: “Our goal with everything we do on mobile is to make our customers’ lives easier.”
2. Measure the effectiveness of your website by how easy can mobile customers complete common tasks and find what they want.
Action Step: See How Mobile Friendly is Your Website
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