Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand.
Today’s Article: Start Planning April’s Social Media Calendar Today: 7 Strategies and 17 Ideas for Creating a Success Post
Social Media Goal: grow an engaged loyal online community, so when they are ready to buy they think of you and when their friends are ready to buy they think of you.
Audience: Select your primary audience – Business to Consumer (B2C), Business to Business (B2B), Business to Government (B2G)
7 Strategies for A Successful Social Media Campaign
1. Provide Value to Your Online Community
2. Be Consistent: once a month, week or day
3. Provide content that is fresh, relevant, interesting, inspiring or helpful.
4. Include an image that is eye-catching
5. Your audience is not only the viewer but their friends. Provide content that can be liked and shared. You want people to follow you and add friends.
6. Keep it Simple: you have seconds to connect
7. Avoid a Big Mistake in Social Media: Primary focus on selling your company products and services. The first part of advertising is “ad”. The first part of social media is “social”. Think like a publisher not a sales manager.
April’s Month Themes:
National Humor Month (Idea: have people share how humor has helped them in work or life)
International Guitar Month (Idea: have people vote for their favorite musician that plays a guitar)
Keep America Beautiful Month (Idea: Adopt-a-Highway Program in your area – Google it)
Lawn and Garden Month (Idea: share some lawn and garden tips)
National Poetry Month (Idea: have people share their favorite poem)
National Pecan Month (Idea: have people share their favorite recipe using pecans)
National Welding Month (Idea: sponsor a local welding artistic contest)
Records & Information Management Month (Idea: improve your system this month)
Stress Awareness Month (Idea: have people share the best ways to lower stress)
Sexual Assault Awareness Month (Idea: promote awareness)
April’s Weekly Themes:
Week 1 Library Week (Idea: go visit your library this week or support your local library)
Week 1 Read a Road Map Week. (Idea: work team building exercise – create a road map to success)
Week 2 Garden Week (Idea: sponsor a gardening event, a work or community garden)
Week 3 Organize Your Files Week (Idea: take time to organize your work or home files this week)
Week 3 Medical Labs Week (Idea: promote or recognize the local labs in your area – they save lives)
Week 4 Administrative Assistants Week (Idea: recognize the assistants in your company or community)
Week 4 National Karaoke Week (Idea: sponsor a karaoke event at work or in your community)
Clue: In creating a post, look for a fun fact, trivia, statistic, quote or ways to make a positive difference. Always match to an eye-catching image.
Action Step: To grow the company brand, what is one content idea that is relevant, interesting, inspiring or helpful that can be posted in April.
Next Brand Post: Web Analytics How They Help Your Brand
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