Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand.
Today’s Article: Start Planning August’s 2nd Week Social Media Posts Today: 7 Strategies and 27 Ideas to Creating a Successful Post
Social Media Goal: grow an engaged loyal online community so when they are ready to buy they think of you and when their friends are ready to buy they think of you.
Audience: Select your primary audience – Business to Consumer (B2C), Business to Business (B2B), Business to Government (B2G)
7 Strategies for A Successful Social Media Campaign
1. Provide Value to Your Online Community
2. Be Consistent: once a month, week or day
3. Provide content that is fresh, relevant, interesting, inspiring or helpful.
4. Include an image that is eye-catching
5. Your audience is not only the viewer but their friends. Provide content that can be liked and shared. You want people to follow you and add friends.
6. Keep it Simple: you have seconds to connect
7. Avoid a Big Mistake in Social Media: Primary focus on selling your company products and services. The first part of advertising is “ad”. The first part of social media is “social”. Think like a publisher not a sales manager. You are wanting to build an engaged loyal online community.
August’s Second Week Theme Ideas:
7 Purple Heart Day*(Idea: recognize those people locally who have received a purple heart)
7 Lighthouse Day (Idea: Have people share favorite photo or story)
7 Raspberries N’ Cream Day* (Idea: have people share favorite recipe)
7 American Family Day (Idea: spend time with your family today)
7 Friendship Day (Idea: reach out a friend today or make a new one)
7 International Forgiveness Day (Idea: reach out today and forgive someone – it may be you)
7 Sisters Day (Idea: reach out to your sister(s) today)
8 Happiness Happens Day (Idea: find a reason to be happy today or share happiness)
8 Frozen Custard Day* (Idea: appreciation day – treat employee or customers to custard)
8 Dollar Day* (Idea: company’s have a dollar sale today)
9 Rice Pudding Day* (Idea: have people share favorite recipe)
9 Veep Day (Idea: trivia day – today is recognizing succession day for President of the U.S.)
9 Book Lovers Day* (Idea: have people share what is their favorite book)
9 Chinese Valentine’s Day (Idea: another good day to celebrate and be with a person you love)
10 Lazy Day (Idea: find a way to be lazy today)
10 S’mores Day* (Idea: appreciation day – treat employee or customers to a S’more)
11 Son’s and Daughter’s Day (Idea: take time to enjoy or remember your sons and daughters)
11 Presidential Joke Day (Idea: have people share their favorite Presidential Joke)
11 Raspberry Bombe Day* (Have people share their favorite recipe for this summer treat)
12 Julienne Fries Day* (Idea: go enjoy some “shoestring fries today)
12 Vinyl Record Day* (Have people share their favorite vinyl record)
12 Middle Child Day (Idea: reach out to middle child today or remember them)
13 Prosecco Day* (Idea: try this sparkling white wine from the Veneto region of NE Italy today)
13 Filet Mignon Day * (Idea: have people share their favorite recipe)
13 Left-hander Day (Idea: who do you know that is left-handed)
13 Bowling Day* (Idea: go with some friends bowling today or try it for the first time)
13 Garage Sale Day (Idea: clean out your garage today or have a sale)
Clue: In creating a post, look for a fun fact, trivia, statistic, quotation or ways to make a positive difference. Always match to an eye-catching image.
* Note: If you have a retail or restaurant business, this could be a special day to highlight this product or add to the menu.
Action Step: To grow the company brand, what is one or more content ideas that are relevant, interesting, inspiring or helpful that can be posted the second week in August.
August has 31 days. Each week in August we will share themes to help you create posts for August. Start creating your future posts today.
Next Brand Post: What is a Brand?
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