Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand.
Today’s Article: Start Planning February’s 3rd Week Social Media Posts Today: 7 Strategies and 18 Tips to Creating a Success Post
Social Media Goal: grow an engaged loyal online community so when they are ready to buy they think of you and when their friends are ready to buy they think of you.
Audience: Select your primary audience – Business to Consumer (B2C), Business to Business (B2B), Business to Government (B2G)
7 Strategies for A Successful Social Media Campaign
1. Provide Value to Your Online Community
2. Be Consistent: once a month, week or day
3. Provide content that is fresh, relevant, interesting, inspiring or helpful.
4. Include an image that is eye-catching
5. Your audience is not only the viewer but their friends. Provide content that can be liked and shared. You want people to follow you and add friends.
6. Keep it Simple: you have seconds to connect
7. Avoid a Big Mistake in Social Media: Primary focus on selling your company products and services. The first part of advertising is “ad”. The first part of social media is “social”. Think like a publisher not a sales manager. You are wanting to build an engaged loyal online community.
February Third Week Theme Ideas:
15 National Gum Drop Day (Idea: trivia question: what Apollo module was nicknamed “Gumdrop”?)
15 President’s Day (Idea: trivia question for a President)
15 Singles Awareness Day (Idea: if singles are a niche market reach out to them)
16 Do a Grouch a Favor Day (Idea: do a good deed, cheer up a grouch today or post a good quote)
17 Random Acts of Kindness Day (Idea: Pay it Forward Today or share an inspiring quote)
18 National Battery Day (Idea: be preventative – check your car or smoke detector battery today)
19 National Chocolate Mint Day (Idea: have people share a favorite candy, ice cream or dessert recipe)
20 Cherry Pie Day (Idea: Cherry pie is America’s second most popular pie – share best recipe)
20 Love Your Pet Day (Idea: have people share a photo of their pet)
21 Card Reading Day (Idea: sent a card to employees, customers or a friend)
22 George Washington’s Birthday (Idea: trivia question about George Washington)
22 Be Humble Day (Idea: practice humbleness today-focus on praising people who help you.)
22 Walking the Dog Day (Idea: walk your dog or a shelter dog today – good for you and the dog)
22 International World Thinking Day (Idea: share one way to “Think globally, act locally”)
23 International Dog Biscuit Appreciation Day (Idea: share a photo of your dog today getting a treat)
23 Tennis Day (Idea: take time for a tennis match today or be active today)
24 National Tortilla Chip Day (Idea: have people share their favorite salsa recipe)
Clue: In creating a post, look for a fun facts, trivia, statistic, quotation or ways to make a positive difference. Always match to an eye-catching image.
Action Step: To grow the company brand, what is one or more content ideas that are relevant, interesting, inspiring or helpful that can be tied to the third week in February.
February has 29 days. Each week in January we will share themes to help you create posts for February. Start creating your future posts today.
Next Brand Post: Know Yourself: What is Your Brand?
Your brand is your handle. The handle that opens the door to your business, its products and services. Brand Door is always open to you. “Easy access to expert branding”