Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand.
Today’s Article: Start Planning July’s 2nd Week Social Media Posts Today: 7 Strategies and 34 Ideas to Creating a Successful Post
Social Media Goal: grow an engaged loyal online community so when they are ready to buy they think of you and when their friends are ready to buy they think of you.
Audience: Select your primary audience – Business to Consumer (B2C), Business to Business (B2B), Business to Government (B2G)
7 Strategies for A Successful Social Media Campaign
1. Provide Value to Your Online Community
2. Be Consistent: once a month, week or day
3. Provide content that is fresh, relevant, interesting, inspiring or helpful.
4. Include an image that is eye-catching
5. Your audience is not only the viewer but their friends. Provide content that can be liked and shared. You want people to follow you and add friends.
6. Keep it Simple: you have seconds to connect
7. Avoid a Big Mistake in Social Media: Primary focus on selling your company products and services. The first part of advertising is “ad”. The first part of social media is “social”. Think like a publisher not a sales manager. You are wanting to build an engaged loyal online community.
July’s Second Week Theme Ideas:
10 National Pina Colada Day* (Idea: have a Pina Colada party or have people share favorite recipe)
10 Teddy Bear Picnic Day* (Idea: have people share their favorite teddy bear picture or story)
11 Cheer Up The Lonely Day (Idea: take time today to cheer up a person)
11 Rainier Cherry Day * (Idea: have people share their favorite recipe using Rainier Cherries)
11 Blueberry Muffin Day * (Idea: Treat your employees or customers to a muffin)
11 All American Pet Photo Day * (Idea: have people share their favorite pet photo)
11 Mojito Day* (Idea: have a Mojito party or have people share favorite recipe)
11 7-Eleven Day (Idea: check-out 7-Eleven specials today)
11 World Population Day (Idea: learn more about world population today)
12 Simplicity Day (Idea: think of 1 thing today to make your life simpler)
12 Different Colored Eyes Day (Idea: share your favorite pet or person photo)
12 Pecan Pie Day* (Idea: have people share their favorite recipe)
12 Paper Bag Day (Idea: recycle paper bags – have people share a few ideas)
12 Eat Your Jello Day * (Idea: have people share their favorite jello recipe)
13 French Fry Day* (Idea: have people share their favorite place to get French Fries)
13 Beans ‘N’ Franks Day* (Idea: have people share their favorite recipe)
13 Barbershop Music Appreciation Day (Idea: listen to some Barbershop Music today)
13 Embrace Your Geekness Day (Idea: learn more about your computer today – YouTube or a class)
14 Grand Marnier Day * (Idea: have people share their favorite recipe using Grand Marnier)
14 Tape Measure Day (Idea: life lesson – measure twice cut once in you life)
14 Hot Dog Day * (Idea: Treat your employees or customers to a hot dog)
14 Bastille Day (Idea: you do not have to be French to celebrate your independence today)
14 Pandemonium Day (Idea: “It is what it is” – be calm, work through it – this time will pass)
15 Give Something Away Day (Idea: it is time to get rid of or donate something today)
15 I Love Horses Day* (Idea: have people share their favorite horse photo or story)
15 Tapioca Pudding Day * (Idea: have people share their favorite recipe)
15 Pet Fire Safety Day (Idea: review or develop a safety plan for your pets)
15 Cow Appreciation Day (Idea: (Idea: have people share their favorite recipe using milk, cheese, etc.)
16 Strawberry Rhubarb Wine Day (Idea: try a new wine today)
16 Corn Fritters Day * (Idea: have people share their favorite recipe)
16 Personal Chef’s Day * (Idea: take a break today, celebrate and hire a Personal Chef’)
16 Toss Away the “Could Haves” and “Should Haves” Day (Idea: live in the present today)
16 Woodie Wagon Day* (Idea: have people share their favorite photo or story)
16 Fresh Spinach Day * (Idea: have people share their favorite recipe using spinach)
Clue: In creating a post, look for a fun fact, trivia, statistic, quotation or ways to make a positive difference. Always match to an eye-catching image.
* Note: If you have a retail or restaurant business, this could be a special day to highlight this product or add to the menu.
Action Step: To grow the company brand, what is one or more content ideas that are relevant, interesting, inspiring or helpful that can be posted the second week in July.
July has 31 days. Each week in July we will share themes to help you create posts for July. Start creating your future posts today.
Next Brand Post: Brands, Trends and a Dated Look.
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