Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand.
Today’s Article: Start Planning July’s 3rd Week Social Media Posts Today: 7 Strategies and 29 Ideas to Creating a Successful Post
Social Media Goal: grow an engaged loyal online community so when they are ready to buy they think of you and when their friends are ready to buy they think of you.
Audience: Select your primary audience – Business to Consumer (B2C), Business to Business (B2B), Business to Government (B2G)
7 Strategies for A Successful Social Media Campaign
1. Provide Value to Your Online Community
2. Be Consistent: once a month, week or day
3. Provide content that is fresh, relevant, interesting, inspiring or helpful.
4. Include an image that is eye-catching
5. Your audience is not only the viewer but their friends. Provide content that can be liked and shared. You want people to follow you and add friends.
6. Keep it Simple: you have seconds to connect
7. Avoid a Big Mistake in Social Media: Primary focus on selling your company products and services. The first part of advertising is “ad”. The first part of social media is “social”. Think like a publisher not a sales manager. You are wanting to build an engaged loyal online community.
July’s Third Week Theme Ideas:
17 Ice Cream Day* (Idea: treat employees or customers to an ice social)
17 Peach Ice Cream Day* (Idea: treat employees or customers to peach ice cream)
17 World Emoji Day (Idea: Have people share their favorite Emoji)
18 Caviar Day* (Idea: try some caviar today)
18 Sour Candy Day* (Idea: Have people share what is their favorite sour candy)
18 Get out of the Dog House Day (Idea: have people share ideas on how to get out of the dog house)
19 Raspberry Cake Day* (Idea: have people share favorite recipe)
19 Daiquiri Day* (Idea: have people share their favorite drink recipe)
20 Lollipop Day* (Idea: kick back and enjoy a lollipop today)
20 Moon Day (Idea: have people share their favorite moon photo)
20 Ugly Truck Day* (Idea: have people share their favorite truck photo)
21 Junk Food Day* (Idea: have people share their favorite junk food)
21 Ge to Know Your Customer Day (Idea: have a customer appreciation day)
22 Penuche Fudge Day* (Idea: try a new fudge today Penuche)
22 Hammock Day* (Idea: take a break today and lay in your hammock)
22 Ratcatcher’s Day* (Idea: have people share their best way to get rid of mice or rats)
23 Hot Dog Day* (Idea: treat employees or customers to a hot dog)
23 Vanilla Ice Cream Day* (Idea: have people share their dessert using vanilla ice cream)
23 Day of the Cowboy (Idea: have people share their favorite cowboy movie, song or image)
24 Amelia Earhart Day (Idea: recognize women in your company or community for accomplishments)
24 Cousins Day (Idea: reach out and connect with to a cousin today)
24 Parent’s Day (Idea: reach out and connect with a parent today or share a story about them)
24 Thermal Engineer Day (Idea: recognize thermal engineers in your company or community)
24 Drive-Thru Day* (Idea: try a drive-thru today for lunch or dinner)
24 Tequila Day* (Idea: have people share their favorite drink recipe using Tequila)
25 Culinarians Day * (Idea: have people share favorite recipe or take a cooking class)
25 Threading the Needle Day (Idea: learn how to sew today or fix clothing that needs sewing)
25 Merry-Go-Round Day* (Idea: have people share their favorite Merry-Go-Round story or photo)
25 Hot Fudge Sundae Day* (Idea: treat employees or customers to a hot fudge sundae)
Clue: In creating a post, look for a fun fact, trivia, statistic, quotation or ways to make a positive difference. Always match to an eye-catching image.
* Note: If you have a retail or restaurant business, this could be a special day to highlight this product or add to the menu.
Action Step: To grow the company brand, what is one or more content ideas that are relevant, interesting, inspiring or helpful that can be posted the third week in July.
July has 31 days. Each week in July we will share themes to help you create posts for July. Start creating your future posts today.
Next Brand Post: 10 Ways to Protect a Business Brand in 2016
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