Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand.
Today’s Article: Start Planning June’s 2nd Week Social Media Posts Today: 7 Strategies and 26 Ideas to Creating a Successful Post
Social Media Goal: grow an engaged loyal online community so when they are ready to buy they think of you and when their friends are ready to buy they think of you.
Audience: Select your primary audience – Business to Consumer (B2C), Business to Business (B2B), Business to Government (B2G)
7 Strategies for A Successful Social Media Campaign
- Provide Value to Your Online Community
- Be Consistent: once a month, week or day
- Provide content that is fresh, relevant, interesting, inspiring or helpful.
- Include an image that is eye-catching
- Your audience is not only the viewer but their friends. Provide content that can be liked and shared. You want people to follow you and add friends.
- Keep it Simple: you have seconds to connect
- Avoid a Big Mistake in Social Media: Primary focus on selling your company products and services. The first part of advertising is “ad”. The first part of social media is “social”. Think like a publisher not a sales manager. You are wanting to build an engaged loyal online community
June’s 2nd Week Theme Ideas:
5 World Environment Day (Idea: promote through work or your community a way to improve the local environment)
5 Gingerbread Day* (Idea: have people share favorite recipe)
5 Cancer Day (Idea: promote cancer awareness or have people share a cancer survivor story)
5 Moonshine Day* (Idea: have people share favorite recipe using moonshine)
6 Yo-Yo Day (Idea: have a team building exercise using yo-yo’s)
6 Higher Education Day (Idea: promote life-long learning – sign up for a class)
6 Applesauce Cake Day* (Idea: Have people share favorite recipe)
6 Drive In Movie Day (Idea: celebrate and take in a movie today)
6 Gardening Exercise Day (Idea: get out in the garden today)
7 Chocolate Ice Day *(Idea: have an ice cream social at work or with customers)
7 VCR Day (Idea: still have one – match a movie today or have a VCR party)
8 Best Friends Day (Idea: have people share a best friend story or reach out to a best friend)
8 Name Your Poison Day (Idea: today is the day to make a decision)
8 Upsy Daisy Day (Idea: start the day with a smile, be grateful and thankful)
9 Donald Duck Day (Idea: have people share favorite movie or cartoon)
9 Earl Day (Idea: have people share an achievement in their life)
9 Strawberry Rhubarb Pie Day* (Idea: Have people share favorite recipe)
10 Iced Tea Day* (Idea: Have an ice tea party at work or with customers)
10 Ballpoint Pen Day (Idea: have people share their favorite ballpoint pen)
10 Black Cow Day* (Idea: have a root beer float at work or with customers)
10 Herbs and Spices Day* (Idea: have people share their favorite herb or spice)
11 Making Life Beautiful Day (Idea: take an action today to help someone feel special or beautiful today)
11 Rosé Day (Idea: have people share their favorite rose photo or give a rose)
11 Corn on the Cob Day* (Idea: treat employees or customers to corn on the cob)
11 German Chocolate Cake Day* (Idea: Have people share favorite recipe)
11 Career Nurse Assistants Day (Idea: recognize these professional in your community)
* Note: If you have a restaurant business, this could be a special day to highlight or add to the menu.
Clue: In creating a post, look for a fun fact, trivia, statistic, quotation or ways to make a positive difference. Always match to an eye-catching image.
Action Step: To grow the company brand, what is one or more content ideas that are relevant, interesting, inspiring or helpful that can be posted the second week in June.
June has 30 days. Each week in June we will share themes to help you create posts for June. Start creating your future posts today.
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