Today’s Tip
Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand.
Today’s Article: Start Planning June’s 4th Week Social Media Posts Today: 7 Strategies and 24 Ideas to Creating a Successful Post
Social Media Goal: grow an engaged loyal online community so when they are ready to buy they think of you and when their friends are ready to buy they think of you.
Audience: Select your primary audience – Business to Consumer (B2C), Business to Business (B2B), Business to Government (B2G)
7 Strategies for A Successful Social Media Campaign
- Provide Value to Your Online Community
- Be Consistent: once a month, week or day
- Provide content that is fresh, relevant, interesting, inspiring or helpful.
- Include an image that is eye-catching
- Your audience is not only the viewer but their friends. Provide content that can be liked and shared. You want people to follow you and add friends.
- Keep it Simple: you have seconds to connect
- Avoid a Big Mistake in Social Media: Primary focus on selling your company products and services. The first part of advertising is “ad”. The first part of social media is “social”. Think like a publisher not a sales manager. You are wanting to build an engaged loyal online community
June’s 4th Week Theme Ideas:
19 Fathers Day (Idea: call, email, face time your father today or share a photo or memory)
19 World Sauntering Day (Idea: take time today to just relax, slow down and enjoy)
19 Martini Day* (Idea: mix one, enjoy one or share your favorite recipe)
20 Ice Cream Soda Day* (Idea: treat employees or customers to one today)
20 American Eagle Day (Idea: share your favorite photo of an american eagle or a story)
20 Vanilla Milkshake Day* (Idea: treat employees or customers to one today)
21 Go Skate Day (Idea: go out and enjoy skating today or share favorite skating story)
21 International Yoga Day (Idea: enjoy yoga today, take a class or sponsor one at work)
21 Go Skateboarding Day (Idea: go out and enjoy skateboarding today or share favorite story)
21 Daylight Appreciation Day (Idea: summer solstice is the longest day of daylight…enjoy)
21 Peaches ‘N’ Cream Day* (Idea: have people share favorite recipe)
22 Chocolate Eclair Day* (Idea: treat employees or customers to one today)
22 Onion Rings Day* (Idea: have people share favorite recipe)
22 HVAC Appreciation Day(Idea: thank or recognize your HVAC person for your home or work)
23 National Columnists Day (Idea: write a local editorial showing appreciation for area columnists)
23 National Pink Day (Idea: celebrate pink today, wear it or enjoy a food or beverage that is pink)
23 Pecan Sandies Day* (Idea: have people share favorite recipe)
24 Swim a Lap Day (Idea: head to the pool, beach or your favorite lake and take a dip)
24 Pralines Day* (Idea: have people share favorite recipe)
24 Take Your Dog to Work Day (Idea: have your work adopt this event)
25 Log Cabin Day (Idea: celebrate cabins, share favorite photo or cabin story)
25 Catfish Day* (Idea: have people share favorite catfish recipe or have a fish fry)
25 Leon Day (Idea: trivia – Leon is Noel spelled backwards and Christmas is 6 months away)
25 Strawberry Parfait Day* (Idea: treat employees or customers to one today)
* Note: If you have a retail or restaurant business, this could be a special day to highlight this product or add to the menu.
Clue: In creating a post, look for a fun fact, trivia, statistic, quotation or ways to make a positive difference. Always match to an eye-catching image.
Action Step: To grow the company brand, what is one or more content ideas that are relevant, interesting, inspiring or helpful that can be posted the fourth week in June.
Post Idea:
June has 30 days. Each week in June we will share themes to help you create posts for June. Start creating your future posts today.
Next Brand Post: Successful Branding Continues into Your Office
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