Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand.
Today’s Article: Start Planning June’s 4th Week Social Media Posts Today: 7 Strategies and 24 Ideas to Creating a Successful Post
Social Media Goal: grow an engaged loyal online community so when they are ready to buy they think of you and when their friends are ready to buy they think of you.
Audience: Select your primary audience – Business to Consumer (B2C), Business to Business (B2B), Business to Government (B2G)
7 Strategies for A Successful Social Media Campaign
- Provide Value to Your Online Community
- Be Consistent: once a month, week or day
- Provide content that is fresh, relevant, interesting, inspiring or helpful.
- Include an image that is eye-catching
- Your audience is not only the viewer but their friends. Provide content that can be liked and shared. You want people to follow you and add friends.
- Keep it Simple: you have seconds to connect
- Avoid a Big Mistake in Social Media: Primary focus on selling your company products and services. The first part of advertising is “ad”. The first part of social media is “social”. Think like a publisher not a sales manager. You are wanting to build an engaged loyal online community
June’s 4th Week Theme Ideas:
19 Fathers Day (Idea: call, email, face time your father today or share a photo or memory)
19 World Sauntering Day (Idea: take time today to just relax, slow down and enjoy)
19 Martini Day* (Idea: mix one, enjoy one or share your favorite recipe)
20 Ice Cream Soda Day* (Idea: treat employees or customers to one today)
20 American Eagle Day (Idea: share your favorite photo of an american eagle or a story)
20 Vanilla Milkshake Day* (Idea: treat employees or customers to one today)
21 Go Skate Day (Idea: go out and enjoy skating today or share favorite skating story)
21 International Yoga Day (Idea: enjoy yoga today, take a class or sponsor one at work)
21 Go Skateboarding Day (Idea: go out and enjoy skateboarding today or share favorite story)
21 Daylight Appreciation Day (Idea: summer solstice is the longest day of daylight…enjoy)
21 Peaches ‘N’ Cream Day* (Idea: have people share favorite recipe)
22 Chocolate Eclair Day* (Idea: treat employees or customers to one today)
22 Onion Rings Day* (Idea: have people share favorite recipe)
22 HVAC Appreciation Day(Idea: thank or recognize your HVAC person for your home or work)
23 National Columnists Day (Idea: write a local editorial showing appreciation for area columnists)
23 National Pink Day (Idea: celebrate pink today, wear it or enjoy a food or beverage that is pink)
23 Pecan Sandies Day* (Idea: have people share favorite recipe)
24 Swim a Lap Day (Idea: head to the pool, beach or your favorite lake and take a dip)
24 Pralines Day* (Idea: have people share favorite recipe)
24 Take Your Dog to Work Day (Idea: have your work adopt this event)
25 Log Cabin Day (Idea: celebrate cabins, share favorite photo or cabin story)
25 Catfish Day* (Idea: have people share favorite catfish recipe or have a fish fry)
25 Leon Day (Idea: trivia – Leon is Noel spelled backwards and Christmas is 6 months away)
25 Strawberry Parfait Day* (Idea: treat employees or customers to one today)
* Note: If you have a retail or restaurant business, this could be a special day to highlight this product or add to the menu.
Clue: In creating a post, look for a fun fact, trivia, statistic, quotation or ways to make a positive difference. Always match to an eye-catching image.
Action Step: To grow the company brand, what is one or more content ideas that are relevant, interesting, inspiring or helpful that can be posted the fourth week in June.
June has 30 days. Each week in June we will share themes to help you create posts for June. Start creating your future posts today.
Next Brand Post: Successful Branding Continues into Your Office
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