Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand.
Today’s Article: Start Planning March’s 3rd Week Social Media Posts Today: 7 Strategies and 16 Tips to Creating a Success Post
Social Media Goal: grow an engaged loyal online community so when they are ready to buy they think of you and when their friends are ready to buy they think of you.
Audience: Select your primary audience – Business to Consumer (B2C), Business to Business (B2B), Business to Government (B2G)
7 Strategies for A Successful Social Media Campaign
1. Provide Value to Your Online Community
2. Be Consistent: once a month, week or day
3. Provide content that is fresh, relevant, interesting, inspiring or helpful.
4. Include an image that is eye-catching
5. Your audience is not only the viewer but their friends. Provide content that can be liked and shared. You want people to follow you and add friends.
6. Keep it Simple: you have seconds to connect
7. Avoid a Big Mistake in Social Media: Primary focus on selling your company products and services. The first part of advertising is “ad”. The first part of social media is “social”. Think like a publisher not a sales manager. You are wanting to build an engaged loyal online community.
March Third Week Theme Ideas:
13 National Good Samaritan Day (Idea: promote and recognize unselfish actions to help those in need)
13 Daylight Saving Time (Reminder-have people share how they use an extra hour of light in the evening)
14 Learn about Butterflies Day (Idea: share favorite photos of butterflies and benefits of butterflies)
14 National Potato Chip Day (Idea: vote for your favorite chip or share favorite recipe using chips)
14 National Napping Day ( Idea: take a nap or promote the benefits of taking a nap)
15 Everything You Think is Wrong Day (Idea: promote being open to feedback and forgiveness)
16 Freedom of Information Day (Idea: promote transparency in work, at home and in your community)
15 Incredible Kid Day (Idea: recognize and celebrate children at work, home or in your community)
15 National Agriculture Day (Idea: support local farmers, markets and farm to table businesses)
16 Everything You Do is Right Day (Idea: catch/recognize yourself or someone doing something right)
17 Submarine Day (Idea: share subs at work, with customers or have people share favorite sub recipe)
17 Saint Patrick’s Day (Idea: good reason to celebrate at work, home or in your community)
18 National Sloppy Joe Day (Idea: have people share favorite recipe, have a contest or just enjoy one)
18 Supreme Sacrifice Day (Idea: recognize the people at your work, home or community)
19 National Quilting Day (Idea: have people share favorite quilt photos)
19 Poultry Day (Idea: have people share favorite poultry recipe)
Clue: In creating a post, look for a fun facts, trivia, statistic, quotation or ways to make a positive difference. Always match to an eye-catching image.
Action Step: To grow the company brand, what is one or more content ideas that are relevant, interesting, inspiring or helpful that can be tied to the third week in February.
March has 31 days. Each week in February we will share themes to help you create posts for March. Start creating your future posts today.
Next Brand Post: Work More on Your Brand, Less in Your Brand
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