Today’s Tip
Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand.
Today’s Article: Start Planning May’s 1st Week Social Media Posts Today: 7 Strategies and 59 Ideas to Creating a Successful Post
Social Media Goal: grow an engaged loyal online community so when they are ready to buy they think of you and when their friends are ready to buy they think of you.
Audience: Select your primary audience – Business to Consumer (B2C), Business to Business (B2B), Business to Government (B2G)
7 Strategies for A Successful Social Media Campaign
1. Provide Value to Your Online Community
2. Be Consistent: once a month, week or day
3. Provide content that is fresh, relevant, interesting, inspiring or helpful.
4. Include an image that is eye-catching
5. Your audience is not only the viewer but their friends. Provide content that can be liked and shared. You want people to follow you and add friends.
6. Keep it Simple: you have seconds to connect
7. Avoid a Big Mistake in Social Media: Primary focus on selling your company products and services. The first part of advertising is “ad”. The first part of social media is “social”. Think like a publisher not a sales manager. You are wanting to build an engaged loyal online community.
May’s First Week Theme Ideas:
1 May Day (Idea: celebrate spring today with spring flowers or seeds for employees and customers)
1 Loyalty Day (Idea: show appreciation today for employees and customers loyalty)
1 Save the Rhino Day (Idea: promote protecting threatened or endangered animals)
1 Law Day (Idea: have people share a story how the law benefited someone they know)
1 Chocolate Parfait Day (Idea: have people share favorite recipe)
1 Mother Goose Day (Idea: have people share their favorite fairy tale or nursery rhyme)
1 Silver Star Service Banner Day (Idea: show gratitude for those that returned wounded or ill)
1 Infertility Survival Day (Idea: have people share their story of hope and a photo of their child)
1 Lemonade Day (Idea: have people share lemonade stand story or recipe)
2 Baby Day (Idea: have people share favorite baby photo)
2 Brothers and Sisters Day (Idea: reach out to your brother or sister today or share a story)
2 Life Insurance Day (Idea: have people share how life insurance helped them or someone they know)
2 Truffle Day (Idea: share truffles at work and with employees and customers today)
2 Melanoma Monday (Idea: share symptoms and prevention tips)
3 Teachers Day (Idea: recognize teachers in your community or share how a teacher changed their)
3 World Press Freedom Day (Idea: have people share how a press story changed their life for the good)
3 SAN Architect Day (Idea: have people share tips on how to keep their data safe)
3 Chocolate Custard Day (Idea: have people share favorite recipe)
3 Garden Meditation Day (Idea: take time to today to relax, enjoy a garden or simply meditate)
3 Lumpy Rug Day (Idea: reminder its spring cleaning time for rugs or share photo of favorite rug)
3 Paranormal Day (Idea: have people share their favorite paranormal story or photo)
3 Raspberry Pop Over Day (Idea: share today at work with employees and customers or favorite recipe)
3 Specially-Able Pets Day (Idea: have people share a disabled pet story or photo)
3 Two Different Colored Shoes Day (Idea: have people wear different shoes today and share a photo)
4 Bird Day (Idea: put up a bird feeder, share bird story or photo)
4 Renewal Day (Idea: try something new today or renew an old friendship)
4 Candied Orange Peel Day (Idea: have people share favorite recipe)
4 Orange Juice Day (Idea: have people share favorite recipe, drink or smoothie using orange juice)
4 Star Wars Day (Idea: have people share favorite Stars Wars movie or character)
4 Weather Observers Day (Idea: take time today to enjoy, watch and observing the weather)
4 Bike To School Day (Idea: get involved in a safe bike to school day program in your community)
5 Cinco de Mayo (Idea: have a theme party for employees and customers today)
5 Hoagie Day (Idea: share hoagies at work and with customers today)
5 Oyster Day (Idea: have people share favorite recipe or place they go for oysters)
5 National Astronaut Day (Idea: have people share their favorite astronaut story)
5 Cartoonists Day (Idea: have people share favorite cartoonist or cartoon)
5 Totally Chipotle Day (Idea: have people share favorite recipe using smoked-dried jalapeno pepper)
5 Day of Prayer (Idea: take time today to pray)
6 Beverage Day (Idea: have people vote for favorite beverage)
6 International Tuba Day (Idea: have people share their favorite tuba story or photo)
6 Military Spouses Day (Idea: recognize or have people share favorite story)
6 Tourist Appreciation Day (Idea: thank those that visit your community, they lower your local taxes)
6 Nurses Day (Idea: recognize nurses that shop in your business or work in your community)
6 No Diet Day (Idea: have people share tips on how to be healthier without dieting)
6 National Crepe Suzette Day (Idea: have people share favorite recipe or place they go for crepe)
6 Space Day (Idea: have people share favorite space story or photo)
6 Military Spouse Appreciation Day (Idea: recognize military spouse employees and customers)
6 Provider Appreciation Day (Idea: recognize child care providers, teachers and other educators)
7 Tourism Day (Idea: have people share favorite activities and events in their areas)
7 Barrier Awareness Day (Idea: look for ways to remove barriers in your company or community)
7 Packaging Design Day (Idea: team exercise – relook at your product packaging today and brand)
7 Paste-Up Day (Idea: paste-up and discuss ideas on how to improve your company or life)
7 Roast Leg of Lamb Day (Idea: have people share favorite recipe)
7 Join Hands Day (Idea: sponsor or participate in a work or community based improvement project)
7 Homebrew Day (Idea: have people share favorite recipe or place they go for a brew)
7 Scrapbook Day (Idea: have people share favorite photo or scrapbook tip)
7 Start Seeing Monarchs Day (Idea: have people share photo or put in plants for Monarchs)
7 Babysitter’s Day (Idea: have people share their favorite babysitter story or thank yours)
7 Train Day (Idea: have people share their favorite train story or photo)
Clue: In creating a post, look for a fun fact, trivia, statistic, quotation or ways to make a positive difference. Always match to an eye-catching image.
Action Step: To grow the company brand, what is one or more content ideas that are relevant, interesting, inspiring or helpful that can be posted the first week in May.
Post Idea:
May has 31 days. Each week in April we will share themes to help you create posts for May. Start creating your future posts today.
Next Brand Post: Great Brands Have a Great Story
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