Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand.
Today’s Article: Start Planning May’s 3rd Week Social Media Posts Today: 7 Strategies and 31 Ideas to Creating a Successful Post
Social Media Goal: grow an engaged loyal online community so when they are ready to buy they think of you and when their friends are ready to buy they think of you.
Audience: Select your primary audience – Business to Consumer (B2C), Business to Business (B2B), Business to Government (B2G)
7 Strategies for A Successful Social Media Campaign
1. Provide Value to Your Online Community
2. Be Consistent: once a month, week or day
3. Provide content that is fresh, relevant, interesting, inspiring or helpful.
4. Include an image that is eye-catching
5. Your audience is not only the viewer but their friends. Provide content that can be liked and shared. You want people to follow you and add friends.
6. Keep it Simple: you have seconds to connect
7. Avoid a Big Mistake in Social Media: Primary focus on selling your company products and services. The first part of advertising is “ad”. The first part of social media is “social”. Think like a publisher not a sales manager. You are wanting to build an engaged loyal online community.
May’s third Week Theme Ideas:
17 Pack Rat Day (Idea: in your home or office donate things you have not used)
17 Cherry Cobbler Day (Idea: Have people share favorite recipe)
17 Walnut Day (Idea: Have people share favorite recipe using walnuts)
18 Cheese Souffle Day (Idea: Have people share favorite recipe)
18 HIV Vaccine Awareness Day (Idea: promote HIV awareness)
18 International Museum Day (Idea: go visit or donate to a museum today)
18 No Dirty Dishes Day (Idea: take a break, relax and eat out today)
18 Visit Your Relatives Day (Idea: reach out by calling, emailing or visiting a relative)
19 Boy’s and Girls Club Day (Idea: recognize and support local organizations that help kids)
19 Devil’s Food Cake Day (Idea: Have people share favorite recipe)
19 May Ray Day (Idea: take time today to go outside and enjoy the sunshine)
20 Quiche Lorraine Day (Idea: Have people share favorite recipe)
20 Defense Transportation Day (Idea: recognize the people at work or customers that transport goods)
20 Endangered Species Day (Idea: have people share a photo of endangered species)
20 Pizza Party Day (Idea: have a pizza party at work or a customer appreciation day)
20 NASCAR Day (Idea: have people share favorite NASCAR story or photo)
20 Be a Millionaire Day (Idea: today look for ways to increase savings and reduce debt)
20 Bike to Work Day (Idea: promote biking to work today or a bike ride)
20 Pick Strawberries Day (Idea: pick or enjoy some fresh strawberries today)
21 American Red Cross Founder’s Day (Idea: donate time or money to the Red Cross)
21 Strawberries and Cream Day (Idea: Have people share favorite recipe)
21 Waitstaff Day (Idea: promote leaving a bigger tip today when dining out today)
21 Learn to Swim Day Idea: have people share their favorite swimming story)
21 Armed Forces Day (Idea: have people share their favorite story about someone who served)
21 Memo Day (Idea: use a memo today to delegate an action or thank someone)
22 Buy a Musical Instrument Day (Idea: have people share their favorite instrument story)
22 Maritime Day (Idea: have people share their favorite ship photo or story)
22 Vanilla Pudding Day (Idea: Have people share favorite recipe)
22 World Goth Day (Idea: have people share their favorite Goth music, art or fashion)
23 Taffy Day (Idea: share taffy with employees and customers today)
23 Lucky Penny Day (Idea: have people share their lucky penny story)
Clue: In creating a post, look for a fun fact, trivia, statistic, quotation or ways to make a positive difference. Always match to an eye-catching image.
Action Step: To grow the company brand, what is one or more content ideas that are relevant, interesting, inspiring or helpful that can be posted the third week in May.
May has 31 days. Each week in April we will share themes to help you create posts for May. Start creating your future posts today.
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