Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand.
Today’s Article: Start Planning May’s Social Media Calendar Today: 7 Strategies and 23 Ideas for Creating a Successful Post
Social Media Goal: grow an engaged loyal online community, so when they are ready to buy they think of you and when their friends are ready to buy they think of you.
Audience: Select your primary audience – Business to Consumer (B2C), Business to Business (B2B), Business to Government (B2G)
7 Strategies for A Successful Social Media Campaign
1. Provide Value to Your Online Community
2. Be Consistent: once a month, week or day
3. Provide content that is fresh, relevant, interesting, inspiring or helpful.
4. Include an image that is eye-catching
5. Your audience is not only the viewer but their friends. Provide content that can be liked and shared. You want people to follow you and add friends.
6. Keep it Simple: you have seconds to connect
7. Avoid a Big Mistake in Social Media: Primary focus on selling your company products and services. The first part of advertising is “ad”. The first part of social media is “social”. Think like a publisher not a sales manager.
May’s Month Themes:
Date Your Mate (Idea: good reason to go out on a special date with your partner)
Foster Care (Idea: promote and recognize families that foster)
Barbecue (Idea: have people share best recipe, story or place to eat)
Bike (Idea: take a ride, buy a bike or have people share best bike story)
Blood Pressure (Idea: promote a work based screening or check yours)
Hamburger (Idea: grill burgers at work, have people share best recipe, story or place to eat one)
Photograph (Idea: have people share best photo or tips to taking a photo)
Recommitment (Idea: have people share best story in their career or life)
Salad (Idea: have people share best recipe or place to eat one)
Older Americans (Idea: recognize older Americans in your community)
Chocolate Custard (Idea:(Idea: have people share best recipe)
Egg (Idea: have team building egg toss contest at work)
Get Caught Reading (Idea: promote reading in your community)
Lyme Disease Awareness (Idea: promote prevention tips, symptoms and treatment)
Mediterranean Diet Month (Idea: have a Mediterranean pot luck at work or share benefits of the diet)
Salsa (Idea: have people share best recipe)
Strawberry (Idea: work ice cream social with berries or have people share best berry recipe)
Asian American and Pacific Islander Heritage (Idea: have people share their story and heritage)
April’s Weekly Themes:
Nurse’s Week – first week (Idea: recognize nurses in your community)
Wildflower Week – week two (Idea: pass out wild flower packets to employees and customers)
National Bike Week – third week (Idea: take a ride, buy a bike or have people share best bike story)
National Police Week – third week (Idea: recognize police in your community)
Emergency Medical Services Week – fourth week (Idea: recognized EMS professionals in your community)
Clue: In creating a post, look for a fun fact, trivia, statistic, quote or ways to make a positive difference. Always match to an eye-catching image.
Action Step: To grow the company brand, what is one content idea that is relevant, interesting, inspiring or helpful that can be posted in May.
Next Brand Post: Successful Brands Go With The Flow
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