Best Practice: Today with the Internet a successful brand foundation strategy: “One Customer at a Time” is even more true.
Today’s Article: Successful Brand Foundation Strategy “One Customer at a Time”
Establishing and growing your brand “One Customer at a Time” has always been true. Word of mouth is a powerful way to do this.
Today with the Internet it is even easier and more economical to establish and grow your brand. The Internet is a double edge sword.
When people positively connect with your brand it spreads easier and when people are unhappy with your brand it spreads easier. Today every interaction with your brand is critical.
The Internet and social media, with features like texting and video, make it easier for people to share their brand experiences. That is why every interaction with your brand is critical.
Plan and be proactive with these brand interactions. Also, plan for how to handle an error or when an issue occurs. Be proactive, not reactive.
Remember: “A chain is only as strong as its weakest link.” “A brand is only as strong as its weakest link”.
Action Step: 1. Follow the flow of connections a prospect and customer have with your company, product or service. These interactions are important. Make sure the brand promise is happening at each interaction.
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