Best Practice: Successful branding starts at your front door, continues into your lobby and then into your office.
Today’s Article: Successful Branding Continues into Your Office
In a previous posts, we shared about using your business entrance and lobby to strengthen your brand for potential customers, existing customers and employees. Successful Branding Starts at Your Door
Branding is also important in your office, whether you see clients, potential clients or not. If you see clients or potential clients, you office is another opportunity to clarify and strengthen your brand. If you do not see clients or potential clients in your office, a branded space helps you stay focused on your brand.
When in your office, you are making decisions daily that affect your brand. If your company has a Vision Statement and Mission Statement that is tied to your brand, by reviewing it regularly it helps you stay true to your brand and minimizes brand drift when making decisions
When designing or redesigning your office space, think about your company personality and brand. Just like with your lobby or waiting room, take into consideration colors, furniture, wall or window treatments, flooring, and where people sit. Make your office unique – stand out and be memorable.
Action Step: Today when you enter your office how can you visually strengthen your brand for visiting customers, potential customers and employees. Use the power of brand attract to grow your business.
Next Brand Post: Start Planning June’s 5th Week Social Media Posts Today: 7 Strategies and 16 Ideas to Creating a Successful Post
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