Today’s Tip
Best Practice: Successful branding starts at your door. When people walk by or up to your door, attract them inside with a strong visual brand.
O.P. Taylor’s
Today’s Article: Successful Branding Starts at Your Door
Use your business entrance to strengthen your brand for potential customers, existing customers and employees.
The photo is the entrance to “the coolest toy store on the planet”. Check out the one story tall toy soldiers. Talk about stunning brand appeal and attraction.
REI
The photo is the entrance to REI outdoor clothing, gear, and footwear from tops brands.
From backpacking to cycling, to staying in shape and more, outfit your outdoor activities with the latest gear, clothing, and footwear.
REI started in 1938 as a cooperative or co-op, selling climbing equipment. Check out the cool of use ice axe door handles to strengthen their outdoor brand.
Charming Charlie’s
This upscale chain retailer features a trendy, colorful assortment of women’s accessories, jewelry & clothing.
“Take a look around. Shop for a while. Were so charmed to meet you.” Founded by Charlie Chanaratsopon.
Check out the door handles made of two c’s on each door, the initials of the company name, to strengthen their trendy retailer’s fashion brand.
Action Step: Today when you enter your place of business how can you visually strengthen your brand to employees and customers that visit your company. Use the power of attract to grow your business.
Next Brand Post: Start Planning June’s 3rd Week Social Media Posts Today: 7 Strategies and 25 Ideas to Creating a Successful Post
Continuous Improvement: Best way to grow your brand, is follow a Brand RSS (Rich Site Summary) with 2-3 brand best practices each week delivered to your computer to make it easy to implement a continuous improvement program.
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Your brand is your handle. The handle that opens the door to your business, its products and services. Brand Door is always open to you. “Easy access to expert branding”
