Today’s Tip
Best Practice: We believe in your ability to create and grow a successful brand. Be open to new ideas and use best practices in 2016.
Today’s Article: Year in Review 2015 – External Branding for 2016
Reviewing your external brand relationship with customers, future customers, suppliers or investors is critical to your brand’s success in 2016.
Think about how you shared, inspired and connected your brand with this group in 2015. What were your top three strategies that worked for you in 2015?
Action Step: List them now.
Strategy One:
Strategy Two:
Strategy Three:
What are your strategies for 2016? Here are a few tips to get you thinking:
Know Yourself: What is Your Brand?
Innovate in 2016: Be Open to Change – Use Best Practices for Continuous Improvement
Track and Measure Your Progress “What gets measured gets improved.”
Stand Out: Strengthen Your Uniqueness
Greater Clarity: Make it Simpler For People to Understand Your Value
Improve the Customer Experience: Make it Easier/More Enjoyable to do Business with You
Improve Consistency: Review Your Brand to Have the Same Look and Feel
Positive Attraction: Emotions Drive Most Decisions (Better to attract versus chase customers)
Expand Exposure: ie. Continue to Grow your Online Community with Fresh Relevant Content
Focus More on Repeat Customers: Repeat Customers Spend 33% More Than New Customers
What will be your top three strategies for 2016?
Action Step: List them now.
Strategy One:
Strategy Two:
Strategy Three:
Next Brand Post: Start Planning February’s 3rd Week Social Media Posts Today: 7 Strategies and 18 Tips to Creating a Success Post
Your brand is your handle. The handle that opens the door to your business, its products and services. Brand Door is always open to you. “Easy access to expert branding”
