Welcome to the Brand Door Library
Best Practice: Listening to your customers and continuous improvement are the best way for a brand to consistently deliver on its promise.
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Tips to Using the Brand Door Library
Welcome Inside the World Of Branding
What are Brand Best Practices?
What is the Cost of Branding or Rebranding?
ROI – Return on Investment of Branding
Transparency – Everyone is on the Same Page
3 Ways to Brand Your Company, Product or Service
How to Brand your Own Company, Product or Service
How to Find a Branding Agency for Small to Medium-sized Business
Getting a Brand Analysis is Important
16 Ways to Find Money to Create and Implement a Brand
Angel Investing
Bank Business Loans
Crowdfunding
Factoring
Customer Financing
Family and Friends
Finance Company
Government Loans
Grants
Leasing
Microloans
Personal Credit Card
Personal Loan
Personal Savings
Trade Credits
Venture Capital
What Business Are You In? – You May be Surprised
Select the Right Brand for the Right Business Market
Select the Right Brand Strategy to Match the Company Pricing Strategy
Tips to Branding with a Below Market Pricing Strategy
Tips to Branding with a Market Pricing Strategy
Tips to Branding with an Above Market Pricing Strategy
Select the Right Brand Strategy for the Right Age Group (Generational Branding)
Generational Branding to the Traditionalist
Generational Branding to the Baby Boomers
Generational Branding to the Generation X
Generational Branding to the Generation Y
Generational Branding to the Generation Z
Know Your Target Market: Customer Demographics
Know Your Target Market: Customer Psychographics
6 Tips to Creating a Brand Personality and Company Culture
Competitive Analysis: Know Your Customers – Know Your Competitors
Brand for all Three Stages in the Customer Cycle
Competitive Advantage – Why People Buy From You
Domain Should Match the Company Name
10 Tips to Selecting the Right Company Name
Nine Name Categories to Help You Find the Right Company Name
Creating a Literal Company Name
Creating an Attribute Company Name
Creating a Legacy Company Name
Creating an Initials/Numbers Company Name
Creating a Company Name with Combined Existing Words
Creating a New Invented Company Name
Creating a Related Company Name
Creating an Alliteration or Rhyme Company Name
Creating an Inquiring Company Name
Nine Name Categories to Help You Find the Right Product Name
Creating a Literal Product Name
Creating an Attribute Product Name
Creating a Legacy Product Name
Creating an Initials/Numbers Product Name
Creating a Product Name with Combined Existing Words
Creating a New Invented Product Name
Creating a Related Product Name
Creating an Alliteration or Rhyme Product Name
Creating an Inquiring Product Name
13 Tips to Creating a Great Tagline
14 Tips to Creating a Great Logo
6 Tips to Creating a Great Elevator Pitch
Ten Ways to Protect Your Brand
Protecting Your Brand by Delivering on Your Promise
Protecting Your Brand with a Legal Structure
Protecting Your Brand with a Trademark
Protecting Your Brand with a Servicemark
Protecting Your Brand with a Patent
Protecting Your Brand with a Copyright
Protecting Your Brand with a Trade Secret and a Non-disclosure Agreement
Protecting Your Brand with a Non-Compete Agreement
Protecting Your Brand with a Social Media Policy with Training
Protecting Your Brand with Brand Reputation Management
Connecting Your Brand to a Business Plan
Brand Implementation
You Are Only as Strong as Your Weakest Brand Link
Business Card that Creates Business
All Collateral Materials Need to be Consistent
Create a Call to Action Website
Content Marketing Works to Create Business
Key Words in Content Attract More People
Use an Editorial Calendar to Schedule Your Content
Use the Right Social Media for the Right Audience
Tips for Brand Implementation: Business to Consumer (B2C)
Tips for Brand Implementation: Business to Business (B2B)
Tips for Brand Implementation: Business to Government (B2G)
Tips for Brand Implementation: Business to Employees (B2E)
Tips for Brand Implementation: Personal Branding to Public (PB2P)
Continuous Improvement: Best way to grow your brand, is follow a Brand RSS (Rich Site Summary) with 2-3 brand best practices each week delivered to your computer to make it easy to implement a continuous brand and business improvement program.
Sign up here: Brand Door RSS Feed
For More Information: Access Top Branding Books
Your brand is your handle. The handle that opens the door to your business, its products and services. Brand Door is always open to you. “Easy access to expert branding”
