Brand Library

Welcome to the Brand Door Library

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Best Practice: Listening to your customers and continuous improvement are the best way for a brand to consistently deliver on its promise.

To make it easier, save time and get the best results go to:

Tips to Using the Brand Door Library

 

Welcome Inside the World Of Branding

What are Brand Best Practices?

What is a Brand?

What is Branding?

Rebranding – Is it Time?

What is the Cost of Branding or Rebranding?

ROI – Return on Investment of Branding

Transparency – Everyone is on the Same Page

3 Ways to Brand Your Company, Product or Service

How to Brand your Own Company, Product or Service

How to Find a Branding Agency for Small to Medium-sized Business

Getting a Brand Analysis is Important

 

16 Ways to Find Money to Create and Implement a Brand
Angel Investing
Bank Business Loans
Crowdfunding
Factoring
Customer Financing
Family and Friends
Finance Company
Government Loans
Grants
Leasing
Microloans
Personal Credit Card
Personal Loan
Personal Savings
Trade Credits
Venture Capital

What Business Are You In? – You May be Surprised

Select the Right Brand for the Right Business Market

Select the Right Brand Strategy to Match the Company Pricing Strategy
Tips to Branding with a Below Market Pricing Strategy
Tips to Branding with a Market Pricing Strategy
Tips to Branding with an Above Market Pricing Strategy

Select the Right Brand Strategy for the Right Age Group (Generational Branding)
Generational Branding to the Traditionalist
Generational Branding to the Baby Boomers
Generational Branding to the Generation X
Generational Branding to the Generation Y
Generational Branding to the Generation Z

Know Your Target Market: Customer Demographics

Know Your Target Market: Customer Psychographics

6 Tips to Creating a Brand Personality and Company Culture

Competitive Analysis: Know Your Customers – Know Your Competitors

Brand for all Three Stages in the Customer Cycle

Competitive Advantage – Why People Buy From You

Domain Should Match the Company Name

10 Tips to Selecting the Right Company Name

Nine Name Categories to Help You Find the Right Company Name

Creating a Literal Company Name
Creating an Attribute Company Name
Creating a Legacy Company Name
Creating an Initials/Numbers Company Name
Creating a Company Name with Combined Existing Words
Creating a New Invented Company Name
Creating a Related Company Name
Creating an Alliteration or Rhyme Company Name
Creating an Inquiring Company Name

Nine Name Categories to Help You Find the Right Product Name
Creating a Literal Product Name
Creating an Attribute Product Name
Creating a Legacy Product Name
Creating an Initials/Numbers Product Name
Creating a Product Name with Combined Existing Words
Creating a New Invented Product Name
Creating a Related Product Name
Creating an Alliteration or Rhyme Product Name
Creating an Inquiring Product Name

13 Tips to Creating a Great Tagline

14 Tips to Creating a Great Logo

6 Tips to Creating a Great Elevator Pitch

Ten Ways to Protect Your Brand
Protecting Your Brand by Delivering on Your Promise
Protecting Your Brand with a Legal Structure
Protecting Your Brand with a Trademark
Protecting Your Brand with a Servicemark
Protecting Your Brand with a Patent
Protecting Your Brand with a Copyright
Protecting Your Brand with a Trade Secret and a Non-disclosure Agreement
Protecting Your Brand with a Non-Compete Agreement
Protecting Your Brand with a Social Media Policy with Training
Protecting Your Brand with Brand Reputation Management

Connecting Your Brand to a Business Plan

Brand Implementation
You Are Only as Strong as Your Weakest Brand Link

Business Card that Creates Business

Rack Card versus a Brochure

All Collateral Materials Need to be Consistent

Create a Call to Action Website

Content Marketing Works to Create Business

Key Words in Content Attract More People

Use an Editorial Calendar to Schedule Your Content

Use the Right Social Media for the Right Audience

Email Marketing Creates Sales

Tips for Brand Implementation: Business to Consumer (B2C)

Tips for Brand Implementation: Business to Business (B2B)

Tips for Brand Implementation: Business to Government (B2G)

Tips for Brand Implementation: Business to Employees (B2E)

Tips for Brand Implementation: Personal Branding to Public (PB2P)

 

Continuous Improvement: Best way to grow your brand, is follow a Brand RSS (Rich Site Summary) with 2-3 brand best practices each week delivered to your computer to make it easy to implement a continuous brand and business improvement program.

Sign up here: Brand Door RSS Feed

 

For More Information: Access Top Branding Books

Logo Open Door version 4 (non-editable web-ready file) (2)

 

Access Brand Advice

Your brand is your handle. The handle that opens the door to your business, its products and services. Brand Door is always open to you.  “Easy access to expert branding”

 

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