Your brand is your handle. The handle that opens the door to your business, its products and services.

Brand Lesson: Learn from Starbucks

Brand is only as strong as its weakest linkWe all have heard the phrase, a chain is only as strong as its weakest link. A brand is only as strong as its weakest link. The Starbucks brand came under negative press exposure this past week due to a weak link in their brand.

The Starbucks mission is to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Starbucks has been recognized for having good Corporate Social Responsibility programs in the United States and overseas.

Learn a brand lesson from what happened to Starbucks. This week take the time to review your brand along with your company policies, procedures and employees.

To help you do this, we will provide some helpful tips this week.

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