A brand is more than a name and logo. It is the perception that people have in their mind about a company, product or service that attracts them to you.
A great brand is like a 6-cylinder engine. If all 6-cylinders are not working together, one does not get the full power from the engine. The dashboard in your car helps you see how your engine is working. A brand review is having a brand dashboard to monitor that you are getting the full power from the brand.
Question: Can the Brand Review DIY System help me with my company, product or service brand?
Take this self-test. In the last twelve months, check each that you have objectively reviewed. You get one point for each.
___ Brand Name
___ Brand Tagline
___Brand Pivot Point
___Brand Elevator Pitch
___ Branded Business Collateral i.e. business card
___Branded Advertising Specialties
___Website and Analytics
___ Google My Business
___ Social Media Analytics
___ Business Profitability Trend
___ Cost per Sale Trend
___Business Cash Flow Statement
What brings people to a company, product or service is a well-crafted brand with all of the above working together to attract and keep profitable customers. All of the parts of the brand need to be consistent, concise and promote clarity.
Without going through a well thought out annual brand review process, there will be missed opportunities for greater success. If you have a score of less than 16, the Brand Review DIY System can help you.
Your brand is your handle. The handle that opens the door to your business, its products and services. Brand Door is always open to you.