Your brand is your handle. The handle that opens the door to your business, its products and services.

Posts in category Brand Development

Innovate Your Brand to Grow Your Busi...

Innovate Your Brand to Grow Your Business

Was visiting the downtown brand revitalization happening in St. Petersburg, Florida. Dined at this innovative restaurant, The Cider Press Cafe.  Great lunch. “Our Kale-lemon Me Softly Burger scored in the top ten of the National James Beard Blended Burger Contest! Stop by and try this winner for yourself!” Innovation in their kitchen: “If you watch […]

Origin of Branding to Amazon Go

Origin of Branding to Amazon Go

I read this article and thought I would share it with you. Amazon Go is the inevitable evolution of supermarket retail  Why the “good old days” of supermarkets were actually bad.  Below is a few concepts from the article, click on the link above to read more. “Amazon’s cashierless “Go” markets have popped up in […]

A Competitive Advantage That Attracts...

A Competitive Advantage That Attracts More Business

This week when I was in a new local grocery store near their pharmacy section, I saw Higi. Many grocery stores or pharmacies just have a blood pressure machine. Higi is different. It takes your blood pressure, pulse, weight and your BMI. Not only does it take it, but has an option where you can […]

New: Grow Your Brand With Repurposing

New: Grow Your Brand With Repurposing

Today recycling and sustainability are popular desirable concepts to tie in with your brand.  Today companies are creating new brands and growing existing brands around this concept.  Example: RepurposedPod. Much of the cacao pulp is wasted during the chocolate-making process. By creating Cacao Juice, we’ve discovered a way to repurpose this pulp, reduce waste, improve farmer […]

Think New = Profitable Sustainable Br...

Think New = Profitable Sustainable Brand

The world keeps changing. To grow a sustainable profitable brand, requires the flexibility of adapting to change and adding new products or services. Products and services can change over time as long as they compliment the core company focus that benefits customers – your pivot point or brand promise.  In basketball, a pivot point is […]

Brand Growth Strategies – Learn...

Brand Growth Strategies – Learn From Milton Hershey

I grew up near Hershey Pennsylvania. Milton Hershey, the company and the town he built, was always an inspiration for me. “By the age of 26, Milton Snavely Hershey was penniless. With two failed businesses behind him, he was an unlikely candidate for success. Yet Mr. Hershey, a man with steadfast convictions and an insatiable […]

You Want Your Brand to Stand Out

You Want Your Brand to Stand Out

The purpose of a brand is to stand out in a positive way, be unique and memorable. You want to be top of mind. Top of mind is when customers or potential customers think of your business when they think of your business category. Example: when you think of going on a trip along an […]

Consumers Buy Benefits

Consumers Buy Benefits

Many companies market features, but people buy benefits. When people or businesses spend money or time with your company, they are buying benefits they receive from your products or services. What are your company’s features and benefits? Focus on building your brand around benefits. This company is promoting pets being beautiful again through grooming services. […]

Companies Market Features

Companies Market Features

Many companies market features, but people buy benefits. When people or businesses spend money or time with your company, they are buying benefits they receive from your products or services. What are your companies features and benefits? Focus on building your brand around benefits. This company is promoting health and affordability. What pet owner does […]

Brand Your Products to Grow Your Busi...

Brand Your Products to Grow Your Business

A branded product is more desirable, can charge a higher price for it and creates more profit for your company. Products that are not branded, are a commodity and are subject to people looking for the lowest price. Today look at your products and start thinking about branding them.  Example: Blue Ridge Bakery Signature Cakes. […]