Posts in category Brand Development

Rebranding – Is It Time?

Rebranding – Is It Time?

Today’s Tip Rebranding only works when the real initial brand issues have been addressed and solved. Todays Article:  Rebranding – Is it Time? A new coat of paint on a building that has structural problems will not solve the structural problems. Rebranding requires a new vision that inspires customers, employees, investors, and the public to see the company in […]

What is Branding?

What is Branding?

Today’s Tip Best Practice: Branding is the process of creating a brand; a perception that people have in their mind about a company. Today’s Article:  What is Branding? Branding is the process of creating a brand. A brand is more than a name and logo. It is the perception that people have in their mind about a […]

What is a Brand?

What is a Brand?

Today’s Tip Best Practice:  A brand is more than a name and a logo – it’s the company’s consistent promise that creates customer trust. Todays Article:  What is a Brand? A brand is more than a name and a logo – it’s the company’s consistent promise to its customers. Good brands increase customer loyalty and yield […]

How to Use Brand Best Practices to La...

How to Use Brand Best Practices to Launch and Grow Your Brand

Today’s Tip Best Practice: Best way to accomplish a desired outcome is to use industry best practices to launch and grow your brand. Today’s Article  How to Use Brand Best Practices to Launch and Grow Your Brand According to Entrepreneur.com, “simply put, your brand is your promise to your customer. It tells them what they can expect from your […]

Brand Transparency: On The Same Page

Brand Transparency: On The Same Page

Today’s Tip Best Practice: The power of a brand is when everyone: customers, employees, vendors, owners and investors are connected with the brand and it is transparent. When your open the door to your business be transparent . Today’s Article:   Today we live in a more transparent world due to the internet, social media, and cell […]

Start Planning July’s 4th Week ...

Start Planning July’s 4th Week Social Media Posts Today: 7 Strategies and 22 Ideas to Creating a Successful Post

Today’s Tip Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand. Today’s Article:  Start Planning July’s 4th Week Social Media Posts Today: 7 Strategies and 22 Ideas to Creating a Successful Post Social Media Goal: grow an engaged loyal online community so […]

Start Planning May’s 4th Week S...

Start Planning May’s 4th Week Social Media Posts Today: 7 Strategies and 26 Ideas to Creating a Successful Post

Today’s Tip Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand. Today’s Article:  Start Planning May’s 4th Week Social Media Posts Today: 7 Strategies and 26 Ideas to Creating a Successful Post Social Media Goal: grow an engaged loyal online community so when […]

Bootstrap Branding – Brand Deve...

Bootstrap Branding – Brand Development

Today’s Tip Best Practice: Bootstrap Branding – Brand Development focuses on self funding low-cost ways versus using external funding for branding.   Today’s Article:  Bootstrap Branding – Brand Development If this is your first branding project, there is help to unlock the unknowns of branding and help you move through the learning curve of creating your first brand […]

Grow a Brand Versus Sell a Commodity

Grow a Brand Versus Sell a Commodity

Today’s Tip Best Practice: Grow a brand versus sell a commodity. A brand has more value, desirability, charges a higher price and has more customer loyalty.   Today’s Article:  Grow a Brand Versus Sell a Commodity A commodity product or services is interchangeable with another product or service of the same type, has a generic name and […]

Great Brands Have a Great Story

Great Brands Have a Great Story

Today’s Tip Best Practice: Great brands have a great story. What is your story?   Today’s Article:  Great Brands Have a Great Story People connect with a great story. All great brands have a great story. WHAT IS A BRAND STORY? A brand story connects people to who you are, what you do and why you […]

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