Your brand is your handle. The handle that opens the door to your business, its products and services.

Posts in category Brand Development

Companies Market Features

Companies Market Features

Many companies market features, but people buy benefits. When people or businesses spend money or time with your company, they are buying benefits they receive from your products or services. What are your companies features and benefits? Focus on building your brand around benefits. This company is promoting health and affordability. What pet owner does […]

Brand Your Products to Grow Your Busi...

Brand Your Products to Grow Your Business

A branded product is more desirable, can charge a higher price for it and creates more profit for your company. Products that are not branded, are a commodity and are subject to people looking for the lowest price. Today look at your products and start thinking about branding them.  Example: Blue Ridge Bakery Signature Cakes. […]

Brand Your Services to Grow Your Busi...

Brand Your Services to Grow Your Business

A branded service is more desirable, can charge a higher price for it and creates more profit for your company. Services that are not branded, are a commodity and are subject to people looking for the lowest price. Today look at your services and start thinking about branding them.  Example: Little Big Meal. Our weekly Little Big […]

15 of the Coolest Business Ideas in t...

15 of the Coolest Business Ideas in the U.S. Right Now

Check out cool new businesses for business ideas or inspirations to improve your brand and business. Cool small businesses emerge every day across the US. We put together a list of 15 small businesses that make people healthier, wealthier, smarter, or happier. Those small businesses include the independent bookstore Books are Magic and the beach-bound shuttle […]

Every Business Needs a Good Brand

Every Business Needs a Good Brand

Your brand is more than your name or your logo. It describes the value you bring to your customers and the experience you strive to give them. A good brand will distinguish your company from its competitors, attract customers, and improve sales. In this seminar, you will receive an overview on the elements of a […]

Tourism Branding for 2018

Tourism Branding for 2018

Make plans to join the TDA for the first Lunch & Learn of 2018. Gary Heisey, Founder and Brand Strategist, with BrandDoor will explain how your brand is more than your name or your logo. It describes the value you bring to your customers and the experience you strive to give them. A good brand […]

Brand Your Business to be a Destinati...

Brand Your Business to be a Destination

When branding your business, create a destination. A place that people search out and go to for something special. Focus on your brand pivot point to create this destination. Muscle Beach is a famous bodybuilding and fitness destination with an open playground gated area that encloses weight lifting equipment, the second area is a sand […]

Rebranding – Is It Time?

Rebranding – Is It Time?

Today’s Tip Rebranding only works when the real initial brand issues have been addressed and solved. Todays Article:  Rebranding – Is it Time? A new coat of paint on a building that has structural problems will not solve the structural problems. Rebranding requires a new vision that inspires customers, employees, investors, and the public to see the company in […]

What is Branding?

What is Branding?

Today’s Tip Best Practice: Branding is the process of creating a brand; a perception that people have in their mind about a company. Today’s Article:  What is Branding? Branding is the process of creating a brand. A brand is more than a name and logo. It is the perception that people have in their mind about a […]

What is a Brand?

What is a Brand?

Today’s Tip Best Practice:  A brand is more than a name and a logo – it’s the company’s consistent promise that creates customer trust. Todays Article:  What is a Brand? A brand is more than a name and a logo – it’s the company’s consistent promise to its customers. Good brands increase customer loyalty and yield […]