We all have heard the phrase, a chain is only as strong as its weakest link. A brand is only as strong as its weakest link. The Starbucks brand came under negative press exposure this past week due to a weak link in their brand Earlier this week, I recommended to be proactive in regards […]
We all have heard the phrase, a chain is only as strong as its weakest link. A brand is only as strong as its weakest link. Follow the flow of connections a prospect and customer have with your company, product or service. These interactions are important. Make sure your brand promise is happening at each […]
We all have heard the phrase, a chain is only as strong as its weakest link. A brand is only as strong as its weakest link. The Starbucks brand came under negative press exposure this past week due to a weak link in their brand. The Starbucks mission is to inspire and nurture the human […]
Today’s Tip Best Practice: 10 ways to protect a brand: from delivering on your promise, trademark, copyright, non-compete agreement to brand management. Today’s Article: 10 Ways to Protect a Business Brand in 2016 Your brand is one of your most valuable business assets. Once the brand is established it is important to protect it. A business has ten ways […]
Today’s Tip Best Practice: Protect your brand with a patent. There are three types of patents: utility, design and plant. Today’s Article: Protect Your Brand with a Patent Your brand is one of your most valuable business assets. It distinguishes your company or product in the marketplace. Once the brand is established it is important to […]
Today’s Tip Best Practice: Protect your brand with brand reputation management. Monitor your brand regularly, respond quickly and proactively. Today’s Article: Protecting Your Brand with Brand Reputation Management What is Brand Reputation Management? Brand reputation management is monitoring the brand to see how people are connecting with the brand. With brand reputation management, comes a proactive strategy […]
Today’s Tip Best Practice: Protect your brand with a non-compete agreement so employees cannot leave your business and immediately open a competing one. Today’s Article: Protect Your Brand with a Non-compete Agreement Your brand is one of your most valuable business assets. It distinguishes your company or product in the marketplace. When hiring and training employees, it […]
Today’s Tip Best Practice: Protect brand trade secrets: info, process, formula, recipe, pattern, physical device, or an idea with a non-disclosure agreement. Today’s Article: Protect Trade Secrets with a Non-disclosure Agreement to Protect Your Brand. Your brand is one of your most valuable business assets. It distinguishes your company or product in the marketplace. Every business has parts […]
Today’s Tip Best Practice: Protect your brand with the content created to promote the brand with a copyright © symbol. Today’s Article: Protect Your Brand with a Copyright Your brand is one of your most valuable business assets. It distinguishes your company or product in the marketplace. Once the brand is established it is important to protect it. Protect […]
Today’s Tip Best Practice: Protect your service brand with a servicemark on a national level. Your brand is one of your most valuable business assets. ℠ symbol Today’s Article: Protect Your Brand with a Servicemark Your brand is one of your most valuable business assets. It distinguishes your company or product in the marketplace. Once the brand is established it […]
