Your brand is your handle. The handle that opens the door to your business, its products and services.

Posts in category Business Marketing

Winter Solstice

Winter Solstice

The winter solstice is the shortest day and longest night of the year that occurs annually between December 20th and December 23rd. The winter solstice is when the North Pole is at its farthest from the sun during its yearly orbit around the sun. The winter solstice is the astronomical beginning of winter. Meteorological winter […]

Brand Marketing – Add Value

Brand Marketing – Add Value

To stay competitive in your market, as part of your continuous brand improvement program, look for ways to add value. Example: This bike shop, at their front door, has a directional sign to free air.  The Winter Garden brand in the past was based on the citrus industry and world class fishing in a large […]