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Posts in category Company Name

Great Gourmet Ice Pop – Neat Br...

Great Gourmet Ice Pop – Neat Brand

Was visiting the downtown brand revitalization happening in downtown St. Petersburg, Florida. Visited this cool gourmet ice pop store.  Great taste. Great flavors. Cool neat brand. Over 450 flavors. Now found in seven Florida cities since being founded in 2010. “So why The Hyppo, you ask? Our hometown, Saint Augustine, was named such because it […]

Eye Catching Brand – Clever Cof...

Eye Catching Brand – Clever Coffee Shop Name

Brewnette versus Brunette. Brunette is a person having dark hair and often dark eyes and darkish olive skin according to Dictionary.com.  Business took this word and cleverly reinvented with a coffee theme by using brew. The logo image is carried into the coffee shop with images of women from that era. What is your favorite […]

Business Naming: Selecting a Related ...

Business Naming: Selecting a Related Name

Creating a related company name takes the known positive associations of a word and connects it to the company.  Here is a classic example using buckhead in two ways in the Atlanta market. First, Buckhead is an affluent historic neighborhood in north Atlanta. Second, one can build on the image of a male deer with […]

Creating an Inquiring Company Name

Creating an Inquiring Company Name

Today’s Tip Best Practice: Inquiring company names stand out and cause people to stop and think what does this company sell. Today’s Article:  Creating an Inquiring Company Name Inquiring names arouse interest or curiosity. They intrigue people. They cause people to stop and think “what does your company do?” Examples: Virgin (Virgin Group Ltd. is a British […]

Creating an Alliteration or Rhyme Com...

Creating an Alliteration or Rhyme Company Name

Today’s Tip Best Practice: alliteration or rhyming company names are easy to say, they naturally flow and stick in the mind of the consumer.   Today’s Article:  Creating an Alliteration or Rhyme Company Name Alliteration and Rhyme occurs when two or more words in a row starting with the same sounds or syllables of a word group either […]

Creating a Related Company Name

Creating a Related Company Name

 Today’s Tip Best Practice: Creating a related company name takes the known positive associations of a word and connect it to the company. Today’s Article:  Creating a Related Company Name Related names take the existing meaning of a word or qualities and connect it with the company. Examples: Jaguar (car company associates with the qualities of the animal: speed, […]

Creating an Invented Company Name

Creating an Invented Company Name

 Today’s Tip Best Practice: Inventing a new company name makes it easier to find a domain name, get it trademarked, but can be more expensive to brand. Today’s Article:  Creating an Invented Company  Invented names create a new word not found in the dictionary. This can be a totally new word like : Verizon, Xeros or Accenture. […]

Creating a Company Name with Combined...

Creating a Company Name with Combined Existing Words

 Today’s Tip Best Practice: Creating a company name by combining words or parts of words is popular today. Example: YouTube or TruGreen Today’s Article:  Creating a Company Name with Combined Existing Words  Company name with combined existing words can consists of two words, that can be found in the dictionary, put together with no space between the words […]

Creating an Company Name with Initial...

Creating an Company Name with Initials or Numbers

Today’s Tip Best Practice: Company name with initials/numbers is shorter, easier to remember, but people may not know what you sell. Tagline can help. Today’s Article:  Creating a Company Name with Initials or Numbers Company name with initials or numbers are simply composed of letters and/or numbers. These letters or numbers may be a way to shorten a […]

Creating a Legacy Company Name

Creating a Legacy Company Name

Today’s Tip Best Practice: Legacy company names are often are tied to a founder, geographic area or a product. Example: Ford Motor Company. Today’s Article:  Creating a Legacy Company Name Legacy names are often tied to a founder, geographic area or a product. Examples: Disney (after Walt Disney the founder), Southwest Airlines (started in Texas serving that geographic […]