Your brand is your handle. The handle that opens the door to your business, its products and services.

Posts in category Product Name

Creating an Inquiring Product Name

Creating an Inquiring Product Name

Today’s Tip Best Practice: Inquiring product names stand out and cause people to stop and think what is this product. Today’s Article:  Creating an Inquiring Product Name Inquiring product names arouse interest or curiosity. They intrigue people. They cause people to stop and think “what is this product?” Examples:  Victoria’s Secret  (“A Stanford MBA named Roy Raymond chose the name […]

Creating an Alliteration or Rhyme Pro...

Creating an Alliteration or Rhyme Product Name

Today’s Tip Best Practice: alliteration or rhyming product names are easy to say, they naturally flow and stick in the mind of the consumer. Today’s Article:  Creating an Alliteration or Rhyme Product Name Alliteration and rhyme occurs when two or more words in a row starting with the same sounds or syllables of a word group either with the […]

Creating a Related Product Name

Creating a Related Product Name

Today’s Tip Best Practice: Creating a related product name takes the known positive associations of a word and connects it to the product. Today’s Article:  Creating a Related Product Name Related product names take the existing meaning of a word or qualities associated with it and connect it with the product. These words already have a known positive association in […]

Creating an New Invented Product Name

Creating an New Invented Product Name

 Today’s Tip Best Practice: Inventing a new product name makes it easier to find a domain name, get it trademarked, but can be more expensive to brand. Today’s Article:  Creating an New Invented Product Name Invented names create a new word not found in the dictionary. It is a totally new word like : Altoids, Benadryl, Charmin, Clorox, Kleenex, […]

Creating a Product Name with Existing...

Creating a Product Name with Existing Combined Words

 Today’s Tip Best Practice: Creating a product name with existing, combined words or parts of words is popular today. Example: Eveready Today’s Article:  Creating a Product Name with Existing Combined Words A product name of combined existing words can consist of one or two words, that can be found in the dictionary, put together with no space between the words and […]

Creating an Product Name with Initial...

Creating an Product Name with Initials or Numbers

Today’s Tip Best Practice: Product name with initials or numbers are shorter, easier to remember, but people may not know what it is. Tagline can help. Today’s Article:  Creating a Product Name with Initials or Numbers Product name with initials or numbers are simply composed of letters or numbers. These letters or numbers may be a way to shorten a […]

Creating a Legacy Product Name

Creating a Legacy Product Name

Today’s Tip Best Practice: Legacy product names are often are tied to a founder, geographic area or a product. Today’s Article:  Creating a Legacy Product Name Legacy product names are often are tied to a founder, geographic area or a product. The product brand is tied to the legacy name and adds value to the product. Pros: Makes a […]

Creating an Attribute Product Name

Creating an Attribute Product Name

Today’s Tip Best Practice: Attribute product names provide a feature or strategic advantage to help people understand why buy the product. Today’s Article:  Creating an Attribute Product Name Attribute product names provide a feature or strategic advantage to help people understand why buy the product. Examples: built around easy: Easy-Bake, Easy-Off or EasyShare Pros: Allows the name to be associated with a […]

Creating a Literal or Descriptive Pro...

Creating a Literal or Descriptive Product Name

Today’s Tip Best Practice: Literal product names comprise a word or a few keywords to help people quickly identify the product i.e. corn flakes Today’s Article:  Creating a Literal or Descriptive Product Name Literal or descriptive product names comprise a word or a few keywords to help people quickly identify the product. There are two types of categories; standalone product […]

Nine Name Categories to Help You Find...

Nine Name Categories to Help You Find the Right Product Name

  Today’s Tip Best Practice: Select right name product category for the competitive advantage that allows for growth & stands out from the competition. Today’s Article: Nine Product Name Categories Product names can be divided into nine key primary categories: Literal, Attribute, Legacy, Initials/Numbers, Combined Word, Invented, Related,  Alliteration/Rhyme and Inquiring. Note: One product name can be in more than […]