Today’s Tip Best Practice: Inquiring product names stand out and cause people to stop and think what is this product. Today’s Article: Creating an Inquiring Product Name Inquiring product names arouse interest or curiosity. They intrigue people. They cause people to stop and think “what is this product?” Examples: Victoria’s Secret (“A Stanford MBA named Roy Raymond chose the name […]
Today’s Tip Best Practice: alliteration or rhyming product names are easy to say, they naturally flow and stick in the mind of the consumer. Today’s Article: Creating an Alliteration or Rhyme Product Name Alliteration and rhyme occurs when two or more words in a row starting with the same sounds or syllables of a word group either with the […]
Today’s Tip Best Practice: Creating a related product name takes the known positive associations of a word and connects it to the product. Today’s Article: Creating a Related Product Name Related product names take the existing meaning of a word or qualities associated with it and connect it with the product. These words already have a known positive association in […]
Today’s Tip Best Practice: Inventing a new product name makes it easier to find a domain name, get it trademarked, but can be more expensive to brand. Today’s Article: Creating an New Invented Product Name Invented names create a new word not found in the dictionary. It is a totally new word like : Altoids, Benadryl, Charmin, Clorox, Kleenex, […]
Today’s Tip Best Practice: Creating a product name with existing, combined words or parts of words is popular today. Example: Eveready Today’s Article: Creating a Product Name with Existing Combined Words A product name of combined existing words can consist of one or two words, that can be found in the dictionary, put together with no space between the words and […]
Today’s Tip Best Practice: Product name with initials or numbers are shorter, easier to remember, but people may not know what it is. Tagline can help. Today’s Article: Creating a Product Name with Initials or Numbers Product name with initials or numbers are simply composed of letters or numbers. These letters or numbers may be a way to shorten a […]
Today’s Tip Best Practice: Legacy product names are often are tied to a founder, geographic area or a product. Today’s Article: Creating a Legacy Product Name Legacy product names are often are tied to a founder, geographic area or a product. The product brand is tied to the legacy name and adds value to the product. Pros: Makes a […]
Today’s Tip Best Practice: Attribute product names provide a feature or strategic advantage to help people understand why buy the product. Today’s Article: Creating an Attribute Product Name Attribute product names provide a feature or strategic advantage to help people understand why buy the product. Examples: built around easy: Easy-Bake, Easy-Off or EasyShare Pros: Allows the name to be associated with a […]
Today’s Tip Best Practice: Literal product names comprise a word or a few keywords to help people quickly identify the product i.e. corn flakes Today’s Article: Creating a Literal or Descriptive Product Name Literal or descriptive product names comprise a word or a few keywords to help people quickly identify the product. There are two types of categories; standalone product […]
Today’s Tip Best Practice: Select right name product category for the competitive advantage that allows for growth & stands out from the competition. Today’s Article: Nine Product Name Categories Product names can be divided into nine key primary categories: Literal, Attribute, Legacy, Initials/Numbers, Combined Word, Invented, Related, Alliteration/Rhyme and Inquiring. Note: One product name can be in more than […]
