Your brand is your handle. The handle that opens the door to your business, its products and services.

Posts in category Rebranding

Venice Beach Brand

Venice Beach Brand

Originally called “Venice of America,” Venice was founded in 1905 by developer Abbot Kinney as a beachfront resort town. Kinney’s initial vision of creating a cultural mecca was set aside to accommodate the public, and Venice became the “Coney Island of the Pacific,” complete with an amusement pier and a miniature steam railroad. Kinney also […]

Rebranding – A Shift in Strateg...

Rebranding – A Shift in Strategy

The historic Ellison Hotel was built in 1913 and the original owners were The Ellison’s, followed soon after by comedy duo Laurel & Hardy.  The Ellison was renovated in 1920 and converted to apartments in the 1950’s. They are now taking it back to being a hotel, thus the need for rebranding. To do this […]