Your brand is your handle. The handle that opens the door to your business, its products and services.

Posts in category Today’s Tip

Give Back to Grow Your Brand

Give Back to Grow Your Brand

  Best Practice: Be involved in your community, it is good for your brand, bottom-line and for employee morale. Be a good corporate citizen and have a Corporate Social Responsibility (CSR) Program. According to a recent Nielsen survey report, more than 55 percent of people worldwide are willing to pay more for products and services, […]

Be Known for One Brand Focus

Be Known for One Brand Focus

 According to USA Today, the big winners on ‘Fortune 500‘ list: Walmart; Exxon Mobil; Amazon. Walmart is the biggest winner in Fortune magazine’s annual Fortune 500 ranking of the nation’s largest corporations, grabbing the top spot for the 14th time and sixth year in a row. May 21, 2018 According to Walmart’s fiscal year 2017, revenue was $485.9 billion, Walmart employs approximately 2.3 million associates worldwide. […]

Origin of Branding to Amazon Go

Origin of Branding to Amazon Go

I read this article and thought I would share it with you. Amazon Go is the inevitable evolution of supermarket retail  Why the “good old days” of supermarkets were actually bad.  Below is a few concepts from the article, click on the link above to read more. “Amazon’s cashierless “Go” markets have popped up in […]

Customer Appreciation Grows Your Bran...

Customer Appreciation Grows Your Brand and Profit

Repeat customers spend 33% more than new customers. Referrals among repeat customers are 107% greater. It costs six times more to sell something to a prospect than to sell that same thing to an existing customer. Selling to existing customers creates higher profits.  So it makes sense to strengthen your relationship with existing customers. One […]

Grow Your Business and Brand with Lin...

Grow Your Business and Brand with LinkedIn

Seminar 1: Introduction to LinkedIn and Success Strategies to Grow Your Business and Brand Date: October 24, 2018                        Time: 1 – 2 PM Location: Blue Ridge Community College – Henderson County Campus Technology Education & Development Center (TEDC) Flat Rock, NC Room: 201 Fee: Complimentary due to sponsor support Description: This seminar is an […]

Marketing Your Business with Google F...

Marketing Your Business with Google Fall 2018

Google is an excellent way to drive customers to your small business.  Please join SCORE and the A-B Tech Small Business Center for this exciting three part seminar that will be delivered in one comprehensive session as we celebrate National Small Business Week.  Learn how to set up your business so that it can be […]

Invitation to 2018 Start. Grow. Thriv...

Invitation to 2018 Start. Grow. Thrive. Conference

November 13 @ 8:30 am-5:30pm Asheville NC 150 area entrepreneurs including scaling companies, innovative startups, and representatives from funders with over $100m of capital under management. Join us for the second annual Start. Grow. Thrive. Conference to advance and celebrate entrepreneurship across Western North Carolina. This is WNC’s feature event for Global Entrepreneurship Week in which hundreds […]

Business Advice to Start, Grow and Sc...

Business Advice to Start, Grow and Scale-up Your Business

Two seminars to start, grow and scale-up your business. See details below. Seminar 1: Business Start-Up Basics Location: BRCC Henderson County Campus – Flat Rock, NC Date: October 9, 2018    Time: 4:15 – 5:15 pm Building: Continuing Education Building    Room: 122 Cost:  Program is offered at no charge, due to sponsor support, from the State […]

Every Business Needs a Good Brand ...

Every Business Needs a Good Brand – SCORE

Every Business Needs a Good Brand Seminar Date: October 2 Tuesday 11:30 AM – 1:30 PM Cost: Complimentary due to sponsorship with SCORE Every Business Needs a Good Brand Your brand is more than your name or your logo. It describes the value you bring to your customers and the experience you strive to give […]

Promote Your Brand with National Cele...

Promote Your Brand with National Celebration Days

The human mind, connects more easily and quickly with knowns versus unknowns.  Some minor holidays are a known, but for many the celebration theme is a known i.e. key lime pie (September 26 is National Key Lime Pie Day). Just like with major holidays by tying in your brand with minor holidays you strengthen your […]