Your brand is your handle. The handle that opens the door to your business, its products and services.

Posts in category Today’s Tip

Invitation to Meet-up on Branding, Ma...

Invitation to Meet-up on Branding, Marketing and Social Media to Grow Your Business in 2019

Location: Blue Ridge Community College – Henderson County Campus – Flat Rock, North Carolina Date: January 15, 2019 Time: 5:00 – 6:30 pm Building: Patton building, room 150 Cost: Program is offered at no charge, due to sponsor support, from the State of North Carolina and Blue Ridge Community College Small Business Center. Inviting all […]

Invitation to the Henderson County To...

Invitation to the Henderson County Tourism Conference

Date: Thursday, January 17, 2019 – Snow-date – January 24, 2019 Location: Blue Ridge Community College – Henderson County Campus Building: Blue Ridge Community College Conference Hall Cost: Complimentary due to sponsorship by Henderson County Tourism Development Authority and BRCC Small Business Center Teaching a seminar on:  Grow Your Tourism Business in 2019 with an […]

Happy New Year

Happy New Year

Wishing you, your family and staff a Happy New Year. “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have […]

Merry Christmas

Merry Christmas

Wishing you, your family and staff a Merry Christmas. Gary Heisey – Founder and Brand Strategist with Brand Door

Stand Out to Be Seen and Remembered i...

Stand Out to Be Seen and Remembered in 2019

Within the last week, we had 16 inches of snow. I took this picture off my deck of two red cardinals in a snow covered grove of Mountain Laurel and Rhododendron. It reminded me of how a brand and company need to stand in a positive way to be seen and remembered. Just like the […]

Innovate Your Brand to Grow Your Busi...

Innovate Your Brand to Grow Your Business

Was visiting the downtown brand revitalization happening in St. Petersburg, Florida. Dined at this innovative restaurant, The Cider Press Cafe.  Great lunch. “Our Kale-lemon Me Softly Burger scored in the top ten of the National James Beard Blended Burger Contest! Stop by and try this winner for yourself!” Innovation in their kitchen: “If you watch […]

Great Gourmet Ice Pop – Neat Br...

Great Gourmet Ice Pop – Neat Brand

Was visiting the downtown brand revitalization happening in downtown St. Petersburg, Florida. Visited this cool gourmet ice pop store.  Great taste. Great flavors. Cool neat brand. Over 450 flavors. Now found in seven Florida cities since being founded in 2010. “So why The Hyppo, you ask? Our hometown, Saint Augustine, was named such because it […]

Business Start-Up Basics

Business Start-Up Basics

Business Start-Up Basics Seminar Location: BRCC Henderson County Campus – Flat Rock, NC   Date: December 11, 2018 Time: 4:15 – 5:15 pm Building: Continuing Education Building Room: 122 Cost: Program is offered at no charge, due to sponsor support, from the State of North Carolina and Blue Ridge Community College Small Business Center. Designed for […]

Geographic-Historical Influence on a ...

Geographic-Historical Influence on a Brand

Indian Shores, Florida was named after the North American Indians that lived in the region.  Since they had access to the ocean, bay and freshwater streams, they fished and gathered shellfish as their primary source of food. One way they fished was with cast nets. A Native America Indian using a cast net is the […]

Expand Your Market Without Changing Y...

Expand Your Market Without Changing Your Name

Many companies pick a specific product or service category name for their company. With time they reach a market saturation point to grow the company’s profits and need to add new products or services i.e. Dominos Pizza went to just Dominos to expand their menu with more than just pizza related foods. Midas Muffler, dropped […]