When growing your business and brand, look for partners that can help you do it. Partners can be vendors, suppliers, non-competitive businesses, competitive businesses, business organizations i.e. Chamber of Commerce, economic development agencies, tourism development authorities, downtown merchant groups, business associations, certification associations, etc. Partners, through their brands, can enhance your brand through […]
I grew up near Hershey Pennsylvania. Milton Hershey, the company and the town he built, was always an inspiration for me. “By the age of 26, Milton Snavely Hershey was penniless. With two failed businesses behind him, he was an unlikely candidate for success. Yet Mr. Hershey, a man with steadfast convictions and an insatiable […]
Gary Heisey – Founder and Brand Strategist with Brand Door will be on the Matt Mittan Show on Tuesday June 26 from 5:00-5:30pm talking about tips for business branding. The Matt Mittan Show offers a community platform to talk about anything and everything in a non-political or controversial way. Each week, a parade of local […]
Today more and more people want to experience a brand. Look for a way people can experience your brand. Food businesses use sampling or create a way for people to see food being prepared i.e. see into the kitchen. Companies at conventions or stores have potential customers try a product and see how it works. […]
Your brand story is a powerful way to connect people to your brand. It attracts more new potential customers and creates a stronger brand connection with existing customers. People believe stories more than advertising and remember stories more than advertising. Every business has a cool neat story that they can share. Share it on your […]
Yesterday we talked about the need for your brand to stand out. Today we are looking at being different. Here is a company in the heart of Amish country in Pennsylvania at the Kitchen Kettle Village selling ice cream. How are they different: Taste the Difference. Their ice cream is homemade. Made with milk and […]
The purpose of a brand is to stand out in a positive way, be unique and memorable. You want to be top of mind. Top of mind is when customers or potential customers think of your business when they think of your business category. Example: when you think of going on a trip along an […]
Even if you do not provide a service or a product to children, teens and young adults, start introducing your brand to them now. They are the future of your business. The connects and impressions they develop of a brand now will stick with them for years to come. It’s at this time, that they start […]
According to Business Encyclopedia: A private label product is manufactured by a contract or third-party manufacturer and sold under a retailer’s brand name. As the retailer, you specify everything about the product – what goes in it, how it’s packaged, what the label looks like – and pay to have it produced and delivered to […]
To grow your brand in 2018, social media is one of the tools, that is available to you. 81% of shoppers conduct online research before buying. (Adweek) 84% of people trust online reviews as much as friends. (Inc.com) Consumers are 92% more likely to trust a peer over advertising. It is wise for businesses to […]
