Your brand is your handle. The handle that opens the door to your business, its products and services.

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52 Marketing Strategies to Accelerate...

52 Marketing Strategies to Accelerate Your Business Now

Date: Tuesday, Oct. 29, 2019 Time: 11:45am – 1:45pm Cost: No cost due to sponsor support Location: Blue Ridge Community College, Flat Rock NC Building: Blue Ridge Conference Hall In order for businesses to win market share and stay relevant they need to consider many types of marketing strategies. Each marketing strategy can communicate to […]

Stand Out to Be Seen and Remembered i...

Stand Out to Be Seen and Remembered in 2019

Within the last week, we had 16 inches of snow. I took this picture off my deck of two red cardinals in a snow covered grove of Mountain Laurel and Rhododendron. It reminded me of how a brand and company need to stand in a positive way to be seen and remembered. Just like the […]

Start Planning July’s Social Me...

Start Planning July’s Social Media Calendar Today: 7 Strategies and 5 Ideas for Creating a Successful Post

Today’s Tip Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand. Today’s Article:  Start Planning July’s Social Media Calendar Today: 7 Strategies and 5 Ideas for Creating a Successful Post Social Media Goal: grow an engaged loyal online community,  so when they are ready […]

Creating an Product Name with Initial...

Creating an Product Name with Initials or Numbers

Today’s Tip Best Practice: Product name with initials/numbers is shorter, easier to remember, but people may not know what you sell. Tagline can help.   Today’s Article:  Creating an Product Name with Initials or Numbers Product name with initials or numbers are simply comprised of letters and/or numbers. These letters or numbers may be way to shorten a loner product name, […]

Guide to Customer Target Market Analy...

Guide to Customer Target Market Analysis

  Today’s Tip Best Practice: Understanding customer demographics and psychographics makes it easier to create, implement and successfully manage a brand. 139   Today’s Article:  Guide to Customer Target Market Analysis The kiss of death in branding is trying to be all things to all people. The more you understand about your customer the easier it is to […]

Brand Advice

Brand Advice

Access to Brand Experts Right Expert Right Price When your company needs outside creative objective branding assitance, Brand offers a “no charge” brand quote or RFP (request for proposal) service. Request for Proposal (RFP) A (RFP) is a document that a company advertises to secure bids from potential vendors for the development of a […]