Best Practice: alliteration or rhyming company names are easy to say, they naturally flow and stick in the mind of the consumer.
Today’s Article: Creating an Alliteration or Rhyme Company Name
Alliteration and Rhyme occurs when two or more words in a row starting with the same sounds or syllables of a word group either with the same consonant sound or sound group. These names are easy to say, they flow and stick in the mind. Examples: Best Buy, BlackBerry, Chuck E. Cheese’s, Coca Cola, Dunkin’ Donuts, Krispy Kreme Donuts, PayPal, Piggly Wiggly, Smart Start etc.
Pros: Company name stands out and flows. Easy to remember and say.
Cons: May be more difficult to find a matching domain name without a hyphen and trademark process may be more challenging.
Other Examples: Advance Auto Parts, Bed, Bath & Beyond, Bloomin Brands, Boot Barn Holdings, Boulder Brands, Brooks Brothers, Brugels Bagels, Buffalo Wild Wings, Carnival Cruise Line, Century Casinos, Courier Corporation, Crown Castle Corporation, Crown Crafts, Charter Communications, Clear Channel Holdings, Club Corp Holdings, Constant Contact, Corrections Corp of America, Crane Company, Cubic Corporation, Emerson Electric Company, Flowers Foods, First Financial, Franklin Financial, Higher One Holdings, Hilltop Holdings, Joe’s Jeans, Martin Marietta Materials, Millennial Media, Mines Management, Mobile Mini, Park Place, Pilgrim’s Pride, Planet Payment, Plug Power, Post Properties, Range Resources, Rose Rock Midstream, Rhino Resources Partners, Rosetta Resources, Sesa Sterlite Limited, Silver Spring Network, South State Corp., Sovran Self Storage, State Stores, Tetra Tech, Tetra Technologies, Weight Watchers International or Whitewave Foods.
Action Step: Make a list of words that have an alliteration or rhyme that would stick in a person’s mind. Come up with 1-3 that you like. Next go to the name filter below to evaluate them.
Brand Name Filter
The brand name filter below will help you objectively evaluate how available and good a name is.
Number System: 0-poor, 1-fair, 2-good, 3-excellent.
___ Easy to Say and Pronounce
___ Easy to Remember
___ Easy to Spell
___ Name is Web-Ready: Exact Match Domain Name with no hyphen (Domain Search)
___ Trademark is Available (Trademark Search)
___ Available in Your State (Online check with your State Department of Incorporation)
___ Social Media Identity Availability (Example Facebook (B2C), LinkedIn (B2B), etc.)
___ Stands out from the Competition in a Favorable Way
___ Has no Negative Meanings (Example: when translated to a foreign market’s language)
___ Name Allows You to Add New Services or Products in the Future
___ Number of Points
Action Step: Make a list of words that have an alliteration or rhyme that would stick in a person’s mind. Come up with 1-3 that you like. Next go to the name filter above to evaluate them.
Note: If you are having trouble coming up with a name that you like and is rated high by the brand filter, it may be time to look for an outside source to help you i.e. Ask the Expert.
Recommendation: In a branding process, it is important to look at name possibilities in different name categories: Literal, Attribute, Legacy, Initials/Numbers, Word Combination, New Invented, Related, and Inquiring. This helps you expand they way you look at your company, to find the best name to connect with your target market, that stands out from the competition and reflects your brand position.
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