Your brand is your handle. The handle that opens the door to your business, its products and services.

Great Gourmet Ice Pop – Neat Brand

Logo Hyppo Gourmet Ice PopsWas visiting the downtown brand revitalization happening in downtown St. Petersburg, Florida. Visited this cool gourmet ice pop store.  Great taste. Great flavors. Cool neat brand. Over 450 flavors. Now found in seven Florida cities since being founded in 2010.

“So why The Hyppo, you ask? Our hometown, Saint Augustine, was named such because it was discovered on the day of the Feast of Saint Augustine of Hippo. So, when our founder sat pondering a place for Saint Augustinians to feast on the freshest local/fresh produce, it seemed only right to name it after our city’s patron saint: or rather, a certain hungry animal that he happened to share a moniker with. Our flagship store sits on Hypolita Street, so we adopted a ‘y’ instead of an ‘i’ to make sure everyone knows we are 100% home-grown.” Check out their brand story

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Gary Heisey – Founder and Brand Strategist with Brand Door.